Richer Poorer:
Brand Marketing Manager Job in San Juan Capistrano, CA
Premium
See who posted the job
Premium
Competitive Insights
Premium
Check your commute time
Closed
San Juan Capistrano, CA
Full-time | Management - Athlete, Management - Brand, Marketing, Marketing - Social Media, Public Relations
About the job
Pointe Studio is seeking a Brand Marketing Manager to help grow and manage the marketing discipline as we expand our consumer reach in 2017 and beyond. This role will help coordinate the end-to-end process for all consumer efforts and campaigns - from strategy to production to in-market. The role reports to the Marketing and Merchandising Director and will work closely with creative, sales and product teams. The ideal candidate will have strong creative, production and organizational experience.
PRIMARY RESPONSIBILITIES
- Manage internal and external creative, digital/social, experiential, and retail-based projects.
- Work with team to develop robust wholesale and direct-to-consumer campaigns, launches and projects.
- Lead or assist in project execution by developing briefing documents, planning schedules, budgets, securing approvals and routing assets.
- Explore and evaluate new media outlets, and trends in the marketplace.
- Ensure consistent brand messaging and creative assets across all marketing touch points.
- Assist in the development and execution of annual marketing plans. Activities include brand and product go-to-market campaigns, brand positioning, competitive analysis, a brand ambassador program, and retail initiatives.
- Be the voice of Pointe Studio by creating content for social, email and all digital.
- Track and measure the performance of campaigns and initiatives.
PRIMARY RESPONSIBILITIES
- Manage internal and external creative, digital/social, experiential, and retail-based projects.
- Work with team to develop robust wholesale and direct-to-consumer campaigns, launches and projects.
- Lead or assist in project execution by developing briefing documents, planning schedules, budgets, securing approvals and routing assets.
- Explore and evaluate new media outlets, and trends in the marketplace.
- Ensure consistent brand messaging and creative assets across all marketing touch points.
- Assist in the development and execution of annual marketing plans. Activities include brand and product go-to-market campaigns, brand positioning, competitive analysis, a brand ambassador program, and retail initiatives.
- Be the voice of Pointe Studio by creating content for social, email and all digital.
- Track and measure the performance of campaigns and initiatives.