International Motorcycle Shows®:
Digital Marketing Specialist Job in Santa Monica, CA

The International Motorcycle Shows® (IMS), the largest series of consumer motorcycle events across the United States, is looking for an enthusiastic digital marketer with experience in the motorcycle industry, a creative eye and passion for social media. The Digital Marketing Specialist will lead digital marketing efforts that are targeted towards motorcycle enthusiasts, like-minded consumers, and the Powersports Industry to generate ticket sales, brand recognition and booth sales. Key responsibilities include, strategy, implementation and analysis of social media channels, emails and website. In addition, creating digital marketing partnerships with exhibitors and sponsors will be a key to success. Some administrative or other marketing duties will occasionally be required to support Marketing Team. Travel to every show, sometimes consecutive weeks, and long hours at show-site are required.

PRINCIPAL DUTIES AND RESPONSIBILITIES:
• Develop Social Media strategy, with specific KPI targets, and continually track performance metrics to make necessary adjustments in consultation with Marketing Manager
• Create social media calendar for Instagram, Twitter and Facebook
• Source content for social media from staff photographer and partners/sponsors, as well as creating owned content
• Schedule and execute social media posts, with extensive live posting during shows
• Manage Social Media Ambassador program
• Stay up-to-date on changes to social media platforms, tactics and trends
• Develop attendee and exhibitor email strategy and calendar, with specific KPI targets, and continually tracking performance metrics to make necessary adjustments in consultation with Marketing Manager
• Create emails, in coordination with Art Director, and deploy through Eloqua
• Make edits to website as needed using Drupal. Work with internal teams to make any design or function changes to website
• Coordinate digital ticket promotions through ticketing platform
• Work with Art Director to create digital promotional assets for partners and sponsors to use
• Collaborate with key exhibitors and sponsors to create mutually beneficial digital marketing partnerships

To apply, please submit your cover letter and resume via the Malakye Application link on this listing.