Canyon Bicycles USA, Inc.:
Website Content Specialist Job in Carlsbad, CA
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Closed
Carlsbad, CA
Full-time | Digital, Ecommerce, Editorial, Management - Athlete, Management - Brand, Marketing, Marketing - Social Media
$75,000 - $75,000 annual
About the job
Canyon Bikes is looking for a Website Content Specialist to join the team at our U.S. headquarters in Carlsbad, California.
Position Summary
The Website Content Specialist will be responsible for overseeing and executing the day-to-day front-end business operations of Canyon’s direct to consumer website. This is a highly cross-functional role, partnering with marketing, customer service, and IT teams in order to manage onsite content, maintain product integrity, and enhance overall user experience. This role requires a strong technical understanding of website architecture and development, ecommerce, and an intimate understanding of how website representation affects conversion. This position reports to the Director of Marketing.
Summary of Role and Responsibilities
• Maintain and implement the day to day operations of the site including maintaining content, features, site architecture, brand representation, security, and product integrity.
• Update web content and features as needed by the Marketing and Customer Service Teams.
• Review and assess project requests for new pages, site sections, additions, or changes to ensure best practices are utilized.
• Facilitate A/B user testing or usage analysis to determine web sites' effectiveness or usability.
• Monitor and analyze analytics and A/B tests to inform strategic decisions and identify opportunities for impactful content optimization and personalization
• Execute seasonal and daily merchandising strategies to maximize sales and achieve or exceed financial plans.
• Report on merchandising performance and highlights insights to drive decision-making and initiative prioritization
• Make recommendations to improve conversion rate, sales, impressions, average order value, CTR, etc
• Proactively ensure training and tools are provided to accomplish the goals of the websites and visitor experience.
Position Summary
The Website Content Specialist will be responsible for overseeing and executing the day-to-day front-end business operations of Canyon’s direct to consumer website. This is a highly cross-functional role, partnering with marketing, customer service, and IT teams in order to manage onsite content, maintain product integrity, and enhance overall user experience. This role requires a strong technical understanding of website architecture and development, ecommerce, and an intimate understanding of how website representation affects conversion. This position reports to the Director of Marketing.
Summary of Role and Responsibilities
• Maintain and implement the day to day operations of the site including maintaining content, features, site architecture, brand representation, security, and product integrity.
• Update web content and features as needed by the Marketing and Customer Service Teams.
• Review and assess project requests for new pages, site sections, additions, or changes to ensure best practices are utilized.
• Facilitate A/B user testing or usage analysis to determine web sites' effectiveness or usability.
• Monitor and analyze analytics and A/B tests to inform strategic decisions and identify opportunities for impactful content optimization and personalization
• Execute seasonal and daily merchandising strategies to maximize sales and achieve or exceed financial plans.
• Report on merchandising performance and highlights insights to drive decision-making and initiative prioritization
• Make recommendations to improve conversion rate, sales, impressions, average order value, CTR, etc
• Proactively ensure training and tools are provided to accomplish the goals of the websites and visitor experience.