Pivot Cycles:
Marketing Manager Job in Tempe, AZ, AZ
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Tempe, AZ, AZ
Full-time | Marketing, Marketing - Social Media, Production - Print & Web, Public Relations
About the job
Pivot Cycles is a manufacturer of high performance mountain bikes and off-road bicycles and is currently seeking a Marketing Manager. The Pivot Cycles Marketing Manager is an integral part of the leadership team and is responsible for creating and implementing a marketing strategy designed to support and enhance the annual Pivot Cycles brand and sales plans. This is a soup-to-nuts position requiring enthusiasm for both strategic and production level tasks within the marketing department.
Responsibilities include, but are not limited to:
• Develop and execute long term marketing strategies, via competitive analysis, market summaries, and historical sales and online data analysis.
• Create and maintain yearly marketing budget, with responsibility for executing marketing goals within financial parameters
• Oversee brand management and maintain integrity of Pivot brand across global market and programs
• Help with new product copy and materials to clearly convey both engineering team product goals and market purpose, maintain all current product support materials, manage translation services and resources for global market
• Develop and implement creative briefs in partnership with videographer and photographer resources to execute brand-appropriate content for product and athlete promotion; maintain video and photo library and websites
• Work with vendors and internal marketing staff to design and execute tradeshow, advertising, social media, email marketing, product launch events and other programs
• Design, produce, and monitor all newsletter marketing per annual strategies and grow newsletter lists through various channels and programs
• Supply sales team with materials and information required for sales success
• Monitor online user experience data, design and suggest directions for improving online user interface and experience
• Monitor SEO and Google analytics KPI, create actionable reports for manager’s group
• Work with athlete coordinator and CEO to develop meaningful sponsorship programs that support strategic sales and marketing goals
• Work with social media coordinator to create meaningful social media communities and programs with measurable value to the overall marketing plan
• Travel domestically and internationally as needed
Responsibilities include, but are not limited to:
• Develop and execute long term marketing strategies, via competitive analysis, market summaries, and historical sales and online data analysis.
• Create and maintain yearly marketing budget, with responsibility for executing marketing goals within financial parameters
• Oversee brand management and maintain integrity of Pivot brand across global market and programs
• Help with new product copy and materials to clearly convey both engineering team product goals and market purpose, maintain all current product support materials, manage translation services and resources for global market
• Develop and implement creative briefs in partnership with videographer and photographer resources to execute brand-appropriate content for product and athlete promotion; maintain video and photo library and websites
• Work with vendors and internal marketing staff to design and execute tradeshow, advertising, social media, email marketing, product launch events and other programs
• Design, produce, and monitor all newsletter marketing per annual strategies and grow newsletter lists through various channels and programs
• Supply sales team with materials and information required for sales success
• Monitor online user experience data, design and suggest directions for improving online user interface and experience
• Monitor SEO and Google analytics KPI, create actionable reports for manager’s group
• Work with athlete coordinator and CEO to develop meaningful sponsorship programs that support strategic sales and marketing goals
• Work with social media coordinator to create meaningful social media communities and programs with measurable value to the overall marketing plan
• Travel domestically and internationally as needed