Social Media Marketing Project Manager

BYLT

Costa Mesa California


0 year(s)
Full-Time
N/A


Job Description
The Social Media Marketing Project Manager role is to assist the management team with marketing strategies and implementation across various platforms. Responsible for driving growth, customer acquisition, and general promotion in the digital space to improve sales and conversions through social media marketing initiatives.

This role will network with both established and up-and-coming influencers that are the perfect fit with the BYLT brand. This person will work closely with the management and marketing team to source, vet, execute and analyze all Influencer Marketing efforts.

The Project Manager will work with cross-functional groups within the organization as well as external agencies on all campaign efforts. The position requires an understanding the of the evolving social media landscape and an understanding of social media trends.

RESPONSIBILITIES:

Social Media & Influencer Marketing
• Manage, operate and grow influencer segment, initiatives & relationships
• Build and schedule influencer marketing campaigns
• Grow following on social media platforms
• Handle all influencer social media comments, DMs, inquiries & events
• Send product out to key influencers (create unique links to track success)
• Manage & negotiate influencer contracts
• Work with the marketing/product team on collabs. Include all co-labs on the digital marketing calendar.
• Source influencers across multiple digital platforms, including YouTube, Instagram, Twitter, blogs, and more. Manage day-to-day communications with networks, agencies, agents, influencers, and platforms within the influencer landscape
• Brief influencers on the brand, the products, messaging requirements, etc. Ship products to influencers and create unique tracking paths
• Ensure influencers create content. Review influencer content for pre-approval. Ensure the correct offer is stated, URL is correct, and all content is brand safe. Confirm content goes live on the agreed-upon date
• Create and manage a well-organized database inclusive of talent and campaign details. Track campaign performance and output KPIs (daily, weekly, monthly)
• Strategically manage multi-tiered influencer program to reach large scaling goals while leveraging this vast network to amplify monthly marketing stories and drive the business
• Ideate and execute innovative influencer marketing initiatives and strategies to generate content to be utilized across the brand’s marketing channels, in partnership with the marketing, social media, creative and public relations initiatives
• Procure and manage all [influencer] content contributors to organic social channels, including Instagram Stories takeovers, IGTV and blog features
• Manage localized influencer program to drive content creation and local buzz-building to support new store openings and ongoing retail marketing
• Plan and implement local events to foster strong relationships with influencers and connect them to BYLT’s target consumers
• Update weekly and monthly reports to track program KPIs and ensure partnerships are driving to goal, making any real-time necessary updates to partnerships to exceed goals
• Produce graphic design & digital assets upon request
• Netsuite & Shopify projects upon request

QUALIFICATIONS:

• Bachelors degree or equivalent
• 2+ years of social media & influencer marketing, specifically in e-commerce
• Graphic design + creative eye
• General CMS knowledge
• Creative copywriting + professional written and verbal communication
• Ability to think both strategically and creatively
• Extremely detail-oriented, with excellent follow-through skills
• Prioritize tasks in a fast-paced environment
• Consistently produce Innovative ideas
• Solution-driven problem solver
• Collaboratively work with cross-functional teams and other team members
• Efficiently execute on timelines and provide timely solutions
• Good sense of judgment
• Quick learner
• Works well under pressure

PREFERRED EXPERIENCE/SKILLS:

• Photoshop
• Monday
• Gsuite & Microsoft 360
• Box
• Klaviyo or similar ESP
• Shopify Plus
• Netsuite
• Google Analytics
• Facebook & Instagram Account Management
• Experience in the brand lifestyle industry