Director of Marketing

Newbury Park California
Required Experience: 5 year(s)
Employment Type: Full-Time
Salary Range: Not available
Posted 13 hours ago
Job Description
POSITION SUMMARY:
The Academy Marketing Director holds ultimate responsibility for the organizations marketing activities and oversees the development and delivery of a fully integrated marketing strategy for the academy platform.

DUTIES OF THE MARKETING DIRECTOR:
• Development and implementation of the Brand strategy
• Working closely with the CMO and Director of sales to develop marketing strategies for new and existing products
• Overseeing implementation of the Marketing strategy - including campaigns, events, digital marketing, and PR
• Guiding the day to day activities of the marketing team including consumer strategy and product development, creative development, media planning + buying, ROI tracking and reporting
• Manage a multi-dimensional marketing team and vendors to achieve marketing and brand development strategy
• Ensuring that the marketing objectives are implemented, tracked and reported by the marketing team
• Working closely with the company’s sales team; enabling them to meet their commercial objectives by providing them with appropriate tools, materials, and presentations
• Work closely with athletic directors and executive team to ensure consumer strategy, product development and go to market strategy align with business objectives
• Manage social media presence and direct programs to improve social media reputation and recognition
• Undertake continuous analysis of competitive environment and consumer trends
Job Requirements
REQUIREMENTS OF THE ROLE:

• Bachelors or master’s degree in business, marketing or sports management
• Proven track record of success in senior marketing roles and campaign management
• A confident, driven and dynamic leader that can communicate and organize a team in a fast moving, fast growing culture
• Entrepreneurial mindset with the ability to spot original branding opportunities
Perks
Full medical, dental, vision and 401K benefits; Disability Insurance and Life Insurance
Workout privileges
PTO