Mamba Sports Academy:
Director of Marketing Job in Newbury Park, CA
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Newbury Park, CA
Full-time | Marketing
About the job
POSITION SUMMARY:
The Academy Marketing Director holds ultimate responsibility for the organizations marketing activities and oversees the development and delivery of a fully integrated marketing strategy for the academy platform.
DUTIES OF THE MARKETING DIRECTOR:
• Development and implementation of the Brand strategy
• Working closely with the CMO and Director of sales to develop marketing strategies for new and existing products
• Overseeing implementation of the Marketing strategy - including campaigns, events, digital marketing, and PR
• Guiding the day to day activities of the marketing team including consumer strategy and product development, creative development, media planning + buying, ROI tracking and reporting
• Manage a multi-dimensional marketing team and vendors to achieve marketing and brand development strategy
• Ensuring that the marketing objectives are implemented, tracked and reported by the marketing team
• Working closely with the company’s sales team; enabling them to meet their commercial objectives by providing them with appropriate tools, materials, and presentations
• Work closely with athletic directors and executive team to ensure consumer strategy, product development and go to market strategy align with business objectives
• Manage social media presence and direct programs to improve social media reputation and recognition
• Undertake continuous analysis of competitive environment and consumer trends
The Academy Marketing Director holds ultimate responsibility for the organizations marketing activities and oversees the development and delivery of a fully integrated marketing strategy for the academy platform.
DUTIES OF THE MARKETING DIRECTOR:
• Development and implementation of the Brand strategy
• Working closely with the CMO and Director of sales to develop marketing strategies for new and existing products
• Overseeing implementation of the Marketing strategy - including campaigns, events, digital marketing, and PR
• Guiding the day to day activities of the marketing team including consumer strategy and product development, creative development, media planning + buying, ROI tracking and reporting
• Manage a multi-dimensional marketing team and vendors to achieve marketing and brand development strategy
• Ensuring that the marketing objectives are implemented, tracked and reported by the marketing team
• Working closely with the company’s sales team; enabling them to meet their commercial objectives by providing them with appropriate tools, materials, and presentations
• Work closely with athletic directors and executive team to ensure consumer strategy, product development and go to market strategy align with business objectives
• Manage social media presence and direct programs to improve social media reputation and recognition
• Undertake continuous analysis of competitive environment and consumer trends