Social Media and Digital Marketing Specialist - RVCA

Costa Mesa California
Required Experience: 0 year(s)
Employment Type: Full-Time
Salary Range: Not available
Posted 4 days ago
Job Description
Boardriders, Inc., is the world’s leading action sports and lifestyle company that designs, produces and distributes branded apparel, footwear and accessories for Boardriders around the world. The Company’s apparel and footwear brands, represent a casual lifestyle for young-minded people who are inspired by a passion for outdoor action sports. The Company’s Quiksilver, Billabong, Roxy, DC Shoes, RVCA, Element, VonZipper, Xcel, Kustom and Palmers brands have authentic roots and heritage in surf, snow and skate. With approximately 10,000 team members globally, the Company’s products are sold in more than 110 countries in a wide range of distribution, including surf shops, skate shops, snow shops, its proprietary Boardriders stores and other Company-owned retail stores, select department stores and through various e- commerce channels.
SUMMARY:
The Social Media and Digital Marketing Coordinator is responsible for demand creation and brand building through digital and social platforms for RVCA.  In addition, this role will be responsible for general tasks related to marketing.
RESPONSIBILITIES:
Drive brand awareness & demand for RVCA DTC business through content marketing & social media
Populate RVCA.com & social media platforms both domestically and globally-coordinate, consolidate, build/grow, post, monitor
Manage digital assets for RVCA.com & social media
Act as a brand filter for all posts and communications
Develop and execute the content/social media calendar according to RVCA go to marketing planning
Digital/Social paid advertising – assess and execute
Campaign launch planning and execution on digital/social platforms
Distribute content to advocates, media and RVCA staff, domestically and globally
Develop large scale social media campaign initiatives to build brand popularity and loyalty
Web analytics and social media listening
Stays current with social media best practices, networks and industry standards
Measure ROI on digital marketing campaigns
On hand at key events to manage live social feeds
Work with marketing team and team managers to support execution at events, with athletes and with the PR team
REQUIRED EXPERIENCE/SKILLS/EDUCATION:
Experience with working on Ecomm as well as all social media channels.Must understand and be able to create an authentic voice for the brand online.
2+ years brand marketing
2+ years digital/social marketing experience
BA/BS in related field a plus
Calendar/Planning /Scheduling
Content asset management
Entry level knowledge of Photoshop
Strong Brand Voice
Ability to understand and provide analytics
Strong written and oral skills
Computer literate
Video editing
“Boardriders is an Equal Opportunity and Affirmative Action Employer including:  Minorities/Women/Individuals with Disabilities/Protected Veterans”