Boardriders:
Global VP of Marketing, Billabong Job in Irvine, CA
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Irvine, CA
Full-time | Marketing
About the job
COMPANY OVERVIEW:
Boardriders, Inc., is a leading action sports and lifestyle company that designs, produces and distributes branded apparel, footwear and accessories for Boardriders around the world. Our apparel and footwear brands represent a casual lifestyle for young-minded people who are inspired by a passion for outdoor action sports. Our Company’s Quiksilver, Roxy, and DC Shoes brands have authentic roots and heritage in surf, snow and skate. The Company’s products are sold in more than 115 countries in a wide range of distribution.
SUMMARY:
Boardriders is looking for the Head of Global Brand Marketing to lead the Billabong marketing team on a global level amongst a multi-brand company. The ideal candidate has an existing passion for the Billabong brand lifestyle The right person will be extremely dynamic, be creative, inspire greater success and create extraordinary experiences, solutions and ideas. Most of all, you will be willing to take risk, and can simultaneously ideate, problem solve and execute while building and leading a world-class team.
RESPONSIBILITIES:
Create vision of, own and drive global brand and marketing strategies that effectively build brand awareness, perceived brand quality and overall sets the Billabong brand ahead of its competitors
Align brand vision to 5 year strategy & business plans
Develop the digital marketing and social media strategies for the brand across campaigns, driving clear decision-making and key stakeholder alignment
Devise and deliver a sustainable Omni-channel marketing strategy, including retail, wholesale and loyalty marketing
Design, create and develop influencer and athlete marketing plans across culture programs and projects
Drive creative content creation and campaigns based on consumer and market insights
Ensure global consistency in execution of marketing initiatives – across all consumer touch points
Manage regular communication throughout global regions
Lead global Billabong marketing team through regular clear communication of brand vision and sharing of best practices
Develop brand tone of voice for each consumer, media and social channel
Optimize marketing efforts and spend for maximum ROI against target consumer
Build sustainable and impactful Public Relations and Trade Marketing Plans
Play an instrumental role in the go-to-market plans and strategies for the brand, including product launch plans, product news, marketing and promotion plans
Ensure all marketing materials provide consistent and clear message of brand position
Champion performance management; ensuring systems are in place to drive top performance for all marketing positions
Ensure yearly targets and KPIs are set for direct reports, evaluate results on a continuing basis, as well as, establish individual accountability for team members success through clear, open and honest feedback
Effectively lead cross-functional consumer directed brand connection points
Select and manage the right creative agencies and freelance talent (still/moving images, digital media, advertising,) in addition to briefing them and safeguarding top quality execution and alignment with global standards
Develop a sustainable business model to extend Billabong into new markets & consumers
Develop and manage annual global and regional business plans and budgets to implement strategies
Identify key success factors in plans, closely monitor business performance across functional areas and make changes to business plans and strategy as necessary
Direct efforts of staff and external resources in the ongoing assessment of the competitive market position of the brand, and the identification of opportunities for new products.
Capture & synthesize all learning from internal and external market research and incorporate intelligence on trends over time into development of brand strategies
REQUIRED EXPERIENCE/SKILLS/EDUCATION:
Must have 10+ years of Brand Management experience for global brands
Expertise in building, mentoring and managingworld class cross-functional brand and marketing teams
At least three years’ experience in strategizing cutting edge consumer marketing through digital and social channels
Experience in interpreting consumer data and shaping content and campaigns for maximum ROI
Current experience in building a global brand
Existing relevant relationships with influencers, the media, action sports industry, music industry, apparel industry
Possess and demonstrate excellent strategic capabilities, analytical and creative problem solving abilities and work organization
Proven experience in project and department management, including responsibility for developing business plans, market forecasts, and budget management
Impactful communicator/influencer – the ability to sell strategies and plans to marketing team, cross-functional teams and leadership teams
Existing understanding of traditional and non-traditional brand marketing strategies
At least two year of experience in managing agencies and freelance talent
Proficiency in MS Excel, Word, PowerPoint
Bachelor’s Degree required
Leadership Skills Required
Proactive, entrepreneurial mind-set with a “can-do” attitude
Take ownership and responsibility for actions, behaviors and contributions
Provide inspiring leadership to the marketing team and cross-functional team to manage priorities and deliver on goals
Strong verbal and written communication, conflict resolution and influence management skills.
Travel Required
30 – 40% of travel is a requirement
PREFERRED EXPERIENCE/SKILLS:
Foreign languages (French, Spanish) a plus
MBA, with marketing emphasis, is preferred.
Boardriders, Inc., is a leading action sports and lifestyle company that designs, produces and distributes branded apparel, footwear and accessories for Boardriders around the world. Our apparel and footwear brands represent a casual lifestyle for young-minded people who are inspired by a passion for outdoor action sports. Our Company’s Quiksilver, Roxy, and DC Shoes brands have authentic roots and heritage in surf, snow and skate. The Company’s products are sold in more than 115 countries in a wide range of distribution.
SUMMARY:
Boardriders is looking for the Head of Global Brand Marketing to lead the Billabong marketing team on a global level amongst a multi-brand company. The ideal candidate has an existing passion for the Billabong brand lifestyle The right person will be extremely dynamic, be creative, inspire greater success and create extraordinary experiences, solutions and ideas. Most of all, you will be willing to take risk, and can simultaneously ideate, problem solve and execute while building and leading a world-class team.
RESPONSIBILITIES:
Create vision of, own and drive global brand and marketing strategies that effectively build brand awareness, perceived brand quality and overall sets the Billabong brand ahead of its competitors
Align brand vision to 5 year strategy & business plans
Develop the digital marketing and social media strategies for the brand across campaigns, driving clear decision-making and key stakeholder alignment
Devise and deliver a sustainable Omni-channel marketing strategy, including retail, wholesale and loyalty marketing
Design, create and develop influencer and athlete marketing plans across culture programs and projects
Drive creative content creation and campaigns based on consumer and market insights
Ensure global consistency in execution of marketing initiatives – across all consumer touch points
Manage regular communication throughout global regions
Lead global Billabong marketing team through regular clear communication of brand vision and sharing of best practices
Develop brand tone of voice for each consumer, media and social channel
Optimize marketing efforts and spend for maximum ROI against target consumer
Build sustainable and impactful Public Relations and Trade Marketing Plans
Play an instrumental role in the go-to-market plans and strategies for the brand, including product launch plans, product news, marketing and promotion plans
Ensure all marketing materials provide consistent and clear message of brand position
Champion performance management; ensuring systems are in place to drive top performance for all marketing positions
Ensure yearly targets and KPIs are set for direct reports, evaluate results on a continuing basis, as well as, establish individual accountability for team members success through clear, open and honest feedback
Effectively lead cross-functional consumer directed brand connection points
Select and manage the right creative agencies and freelance talent (still/moving images, digital media, advertising,) in addition to briefing them and safeguarding top quality execution and alignment with global standards
Develop a sustainable business model to extend Billabong into new markets & consumers
Develop and manage annual global and regional business plans and budgets to implement strategies
Identify key success factors in plans, closely monitor business performance across functional areas and make changes to business plans and strategy as necessary
Direct efforts of staff and external resources in the ongoing assessment of the competitive market position of the brand, and the identification of opportunities for new products.
Capture & synthesize all learning from internal and external market research and incorporate intelligence on trends over time into development of brand strategies
REQUIRED EXPERIENCE/SKILLS/EDUCATION:
Must have 10+ years of Brand Management experience for global brands
Expertise in building, mentoring and managingworld class cross-functional brand and marketing teams
At least three years’ experience in strategizing cutting edge consumer marketing through digital and social channels
Experience in interpreting consumer data and shaping content and campaigns for maximum ROI
Current experience in building a global brand
Existing relevant relationships with influencers, the media, action sports industry, music industry, apparel industry
Possess and demonstrate excellent strategic capabilities, analytical and creative problem solving abilities and work organization
Proven experience in project and department management, including responsibility for developing business plans, market forecasts, and budget management
Impactful communicator/influencer – the ability to sell strategies and plans to marketing team, cross-functional teams and leadership teams
Existing understanding of traditional and non-traditional brand marketing strategies
At least two year of experience in managing agencies and freelance talent
Proficiency in MS Excel, Word, PowerPoint
Bachelor’s Degree required
Leadership Skills Required
Proactive, entrepreneurial mind-set with a “can-do” attitude
Take ownership and responsibility for actions, behaviors and contributions
Provide inspiring leadership to the marketing team and cross-functional team to manage priorities and deliver on goals
Strong verbal and written communication, conflict resolution and influence management skills.
Travel Required
30 – 40% of travel is a requirement
PREFERRED EXPERIENCE/SKILLS:
Foreign languages (French, Spanish) a plus
MBA, with marketing emphasis, is preferred.