Pay Per Click Coordinator

Huntington Beach California
Required Experience: 0 year(s)
Employment Type: Full-Time
Salary Range: Not available
Posted 21 hours ago
Job Description
SUMMARY:
The PPC (Pay Per Click) Coordinator will be supporting the PPC Manager to deliver Boardriders strategic campaigns across all areas of paid digital to achieve and support business KPIs across multiple brands. The role will develop a thorough understanding of digital campaigns by following industry trends, learning and relationship building with key partners and agencies.
 
RESPONSIBILITIES:
Daily and weekly reporting on campaign performance across our paid search campaigns.
Continuously monitoring and optimizing of paid search campaigns across all brands.
Set up and optimization of paid social and programmatic display campaigns.
Support the PPC Manager in managing the daily budgets across all accounts, ensuring budget allocation is as efficient as possible or delivers to another pre-defined KPI.
Writing, testing and implementation of various copy and messaging.
Contribute to the improve quality score and conversion rates via landing page optimization
Lead the build out processes for new campaigns with the support of the PPC Manager.
Working closely with 3rd party vendors such as Google to ensure implementation of recommendations and following best in practice processes.
Keeping up to date with the latest trends in paid search and the wider digital marketing industry
Where relevant, assist in development of other performance channel tactics
Providing analysis of current campaigns to the wider team on performance as well as recommendations for improvement.
Using analytics platforms such as GA, Adobe Analytics and Adwords to make optimization recommendations
Ensure all customer communications are accurate, consistent and delivered on time.
 
REQUIRED EXPERIENCE/SKILLS/EDUCATION:
1-3 years of PPC experience
Proven track record of working in a paid search role either agency or client side with an appreciation for different aspects of paid search and wider digital marketing
Passion for the sports lifestyle (Surf, Skate, Snowboard)
Proficient in web analytics tools such as; Google Analytics and Omniture
Very strong organization, problem solving, and interpersonal skills
Excellent project management skills and ability to align efforts across multiple departments
Proficient in Microsoft Excel & Word
 
 PREFERRED EXPERIENCE/SKILLS:
BA/BS degree preferred
Experience working with advertising on Facebook and YouTube.
Certification in GoogleAdWords Fundamentals, Search Advertising & Display Advertising