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Huntington Beach, CA

Full-time | Marketing

About the job

DC SHOES:
From the creative force behind legendary brands Eightball, Droors, and Dub, DC Shoes was launched in 1994 as a profound disruption to the skateboarding industry. Founders Damon Way and Ken Block personified the collision of attributes that has uniquely guided DC for 25 years. A juxtaposition of music, art, and streetwear sensibilities with oversized confidence, style, and performance created a dynamic brand position which challenged the status quo on every level. This explosive creativity quickly grew from skateboarding to snowboarding, surfing, motocross, and streetwear. Smashing together athletic aesthetics with military-grade performance, DC established itself through groundbreaking product and an unmatched roster of team-riders who lived and breathed the brand ethos. Complementary to this authentic skate foundation, DC helped shape modern collaboration culture by pioneering partnerships with brands like Supreme and artists like Shepard Fairey. Guided by this DNA and true to the founders’ intent, DC continues this rich legacy today with the same irreverent attitude, rule-breaking style, and entrepreneurial hustle that birthed it. Then, now and always, DC is here to PUSH.
 
Job Description:
Reporting to the Global Head of DC Marketing, our Global Director of Marketing Operations will act as chief-of-staff for the broader marketing organization ensuring that all category, channel, and regional initiatives roll-out effectively --- on strategy, on time, and on budget. He/she will maintain constant alignment with leaders in Creative, Digital, and Category marketing and work with them to optimize the flow of tactics and initiatives to sync with our overarching Brand and Product Marketing goals and to avoid bandwidth bottlenecks. This position is equal parts leadership, organization, and innovation. It’s about leading the team to keep projects moving, communication flowing, and process improving. The Global Director of Marketing Operations will provide leadership and support to align the broader team around best practices, operational standards, and tactical efficiencies. Additionally, this role will communicate and collaborate with key stakeholders in Boardriders to report progress against KPIs and cross-brand initiatives. Supported by our Go-To-Market Manager and our Regional Marketing Leads, this role will oversee the roll-out of our seasonal guidelines, stories, and assets globally. This includes managing a structured 2-way flow of insight and strategy. It also means overseeing our transparent communication tools such as our Broadcast Calendar. This role will support the Global Head of Marketing on financial strategy, budget tracking, and contract development, working closely with our partners in Finance and Legal. The ideal candidate will be an entrepreneurial problem-solver with robust experience in go-to-market processes and project management execution, preferably in a omni-channel branded environment. We are looking for someone with over 10 years working experience with at least 5 of those years being in marketing operations. Literacy in CRM, marketing automation, and digital marketing is ideal. The Global Director of Marketing Operations will be a results-driven individual with exceptional analytical skills in quantitative data analysis of program effectiveness, forecasting, and ROI.
 
Core Job Responsibilities:
Oversee weekly cross-functional meetings to review progress, address pain points, and triage workflow priorities
Provide clear guidance and support to our Global GTM Manager and our Regional Marketing Leads
Partner with leaders in category marketing, creative, and digital to ensure alignment and find solutions to real-time obstacles and challenges
Lead new initiatives, marketing technologies, and programs
Act as the chief administrator for all contracts, royalties, and other legal considerations
Define key marketing metrics and manage the process of packaging these measurements into reports and dashboards to measure overall performance
Analyze sales data, develop insights, and present recommendations for improvement and optimization
Through structured communication, maintain strong relationships with key partners in Shared Services, IT, Regional Sales, HR, Finance, Legal, and other cross-brand departments
Drive our initiative and activation plan by managing a comprehensive marketing calendar, setting up key meetings and touchpoints
Maintain calendar alignment with Global Product Merchandising and schedule marketing meetings in harmony with key product milestones
Collaborate on budget strategy annually and work with key stakeholders to track/manage monthly  
Maintain structured reporting cadence with Boardriders finance team to ensure the Global Marketing budgets are accurate, communicating needed shifts due to changes in tactics or timing
Provide oversight and administrative leadership to our Fleet Coordinator on all physical assets including vehicles, equipment, rental spaces, etc.
Lead the constant optimization of marketing process and seek/test new approaches, external solutions, and emerging technologies
Ensure our go-to-market process rolls out effectively and efficiently to region and channel
 
Required Experience/Skills/Education:
10+ years marketing experience with 5+ in a marketing operations capacity
Bachelor’s Degree in Marketing, Communication, Business Administration, Computer Science or a related discipline
Fluency in the go-to-market process for a footwear, apparel, or consumer goods brand
Proficient in project management and financial software tools such as Jira, Smart Sheets, Google Docs, and Excel
Demonstrable experience managing complex, multidisciplinary projects using RACI or other process/communication tools
Robust proficiencies in the identification, collection, and distillation of key marketing metrics and KPIs
Strong sense of diplomacy and great communications skills
Some understanding or natural affinity to skateboarding, snowboarding, and streetwear culture
A strong spirit to serve and collaborate
 
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1501 Lincoln Blvd.#1014 Venice, CA. 90291