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Go-To-Market Brand Designer - DC Shoes Job in Huntington Beach, CA
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Huntington Beach, CA
Full-time | Marketing
About the job
DC SHOES:
From the creative force behind legendary brands Eightball, Droors, and Dub, DC Shoes was launched in 1994 as a profound disruption to the skateboarding industry. Founders Damon Way and Ken Block personified the collision of attributes that has uniquely guided DC for 25 years. A juxtaposition of music, art, and streetwear sensibilities with oversized confidence, style, and performance created a dynamic brand position which challenged the status quo on every level. This ex-plosive creativity quickly grew from skateboarding to snowboarding, surfing, motocross, and street-wear. Smashing together athletic aesthetics with military-grade performance, DC established itself through groundbreaking product and an unmatched roster of team-riders who lived and breathed the brand ethos. Complementary to this authentic skate foundation, DC helped shape modern collaboration culture by pioneering partnerships with brands like Supreme and artists like Shepard Fairey. Guided by this DNA and true to the founders’ intent, DC continues this rich legacy today with the same irreverent attitude, rule-breaking style, and entrepreneurial hustle that birthed it. Then, now and always, DC is here to PUSH.
SUMMARY:
The Go-To-Market (GTM) Brand Designer collaborates with creative department and marketing leads to design and deliver seasonal product marketing resources and product launch assets. In alignment with GTM Man-ager, GTM Brand Designer follows the go-to-market process from seasonal kick-off, line reviews, sales meetings and trade shows executing delivery of final assets by distilling style guides and brand identity standards. GTM assets inform seasonal marketing initiatives fueling our global marketing and brand storytelling across regions and channels.
A high-level understanding of the design process including layout, branding, photography, and consumer communication in wholesale channels and digital platforms is needed. As DC increasingly shifts from print media to digital, a keen understanding of visual hierarchy on desktop, mobile, email, social media, and interactive experiences will be vital for success.
DC is looking for swiss-army-knife designer whose talent potentially extends into motion graphics, presentation design, retouching and digital asset management. Our goal is to maintain a fast and nimble, yet full-service, creative agency capable of delivering excellence in the face of ever-changing tactics.
Reporting to our Brand Creative Director, this position will be a critical player on our global creative team -- which exists to drive demand for the brand AND to equip our regional production teams to execute efficiently and consistently.
RESPONSIBILITIES:
To perform the job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities are able to perform the essential functions. Nothing in this job description restricts management’s right to assign or reassign duties and responsibilities to this job at any time.
Design and drive the sell-in and sell-through process from seasonal concept development to full go-to-market style guide and omni-channel asset package
Aid in the creation/elevation of seasonal presentation decks aligned to core process calendar
Collaborate with marketing leads and creative teams maintaining alignment with deadlines
Support an overarching visual language to harmonize with all brand categories and deliver a consistent brand experience to our consumers in wholesale and digital channels
Partner with our Photography Producer to ensure needs are met with photoshoots
Edit and retouch photo assets when needed
Contribute to seasonal line guides and catalog development process
Build and deliver seasonal pitch deck presentation aligned to core process calendar
Ensure creative assets are ready and delivered to regions aligned to core process calendar
Manage multiple overlapping seasonal processes efficiently
Support GTM Manager with creative and marketing tools to streamline seasonal campaign development process
REQUIRED EXPERIENCE/SKILLS/EDUCATION:
8+ years’ experience designing in a brand or agency environment
An authentic connection to skate/fashion/streetwear culture is ideal, but a proven ability to design for new audiences is essential
Bachelor’s Degree in Graphic Design, Motion Graphics, or a related discipline is preferred
Proficiencies across the Adobe Creative Suite including Illustrator, Photoshop and InDesign
A diverse portfolio reflecting sophistication in concept development, typography, layout, photo editing, and general artistry
Experience in print production and digital design
A spirit to learn and collaborate
From the creative force behind legendary brands Eightball, Droors, and Dub, DC Shoes was launched in 1994 as a profound disruption to the skateboarding industry. Founders Damon Way and Ken Block personified the collision of attributes that has uniquely guided DC for 25 years. A juxtaposition of music, art, and streetwear sensibilities with oversized confidence, style, and performance created a dynamic brand position which challenged the status quo on every level. This ex-plosive creativity quickly grew from skateboarding to snowboarding, surfing, motocross, and street-wear. Smashing together athletic aesthetics with military-grade performance, DC established itself through groundbreaking product and an unmatched roster of team-riders who lived and breathed the brand ethos. Complementary to this authentic skate foundation, DC helped shape modern collaboration culture by pioneering partnerships with brands like Supreme and artists like Shepard Fairey. Guided by this DNA and true to the founders’ intent, DC continues this rich legacy today with the same irreverent attitude, rule-breaking style, and entrepreneurial hustle that birthed it. Then, now and always, DC is here to PUSH.
SUMMARY:
The Go-To-Market (GTM) Brand Designer collaborates with creative department and marketing leads to design and deliver seasonal product marketing resources and product launch assets. In alignment with GTM Man-ager, GTM Brand Designer follows the go-to-market process from seasonal kick-off, line reviews, sales meetings and trade shows executing delivery of final assets by distilling style guides and brand identity standards. GTM assets inform seasonal marketing initiatives fueling our global marketing and brand storytelling across regions and channels.
A high-level understanding of the design process including layout, branding, photography, and consumer communication in wholesale channels and digital platforms is needed. As DC increasingly shifts from print media to digital, a keen understanding of visual hierarchy on desktop, mobile, email, social media, and interactive experiences will be vital for success.
DC is looking for swiss-army-knife designer whose talent potentially extends into motion graphics, presentation design, retouching and digital asset management. Our goal is to maintain a fast and nimble, yet full-service, creative agency capable of delivering excellence in the face of ever-changing tactics.
Reporting to our Brand Creative Director, this position will be a critical player on our global creative team -- which exists to drive demand for the brand AND to equip our regional production teams to execute efficiently and consistently.
RESPONSIBILITIES:
To perform the job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities are able to perform the essential functions. Nothing in this job description restricts management’s right to assign or reassign duties and responsibilities to this job at any time.
Design and drive the sell-in and sell-through process from seasonal concept development to full go-to-market style guide and omni-channel asset package
Aid in the creation/elevation of seasonal presentation decks aligned to core process calendar
Collaborate with marketing leads and creative teams maintaining alignment with deadlines
Support an overarching visual language to harmonize with all brand categories and deliver a consistent brand experience to our consumers in wholesale and digital channels
Partner with our Photography Producer to ensure needs are met with photoshoots
Edit and retouch photo assets when needed
Contribute to seasonal line guides and catalog development process
Build and deliver seasonal pitch deck presentation aligned to core process calendar
Ensure creative assets are ready and delivered to regions aligned to core process calendar
Manage multiple overlapping seasonal processes efficiently
Support GTM Manager with creative and marketing tools to streamline seasonal campaign development process
REQUIRED EXPERIENCE/SKILLS/EDUCATION:
8+ years’ experience designing in a brand or agency environment
An authentic connection to skate/fashion/streetwear culture is ideal, but a proven ability to design for new audiences is essential
Bachelor’s Degree in Graphic Design, Motion Graphics, or a related discipline is preferred
Proficiencies across the Adobe Creative Suite including Illustrator, Photoshop and InDesign
A diverse portfolio reflecting sophistication in concept development, typography, layout, photo editing, and general artistry
Experience in print production and digital design
A spirit to learn and collaborate