Director, Digital Merchandising and Ecommerce Content
|Required Experience:||0 year(s)|
|Salary Range:||Not available|
Posted 11 days ago
Boardriders, Inc., is the world’s leading action sports and lifestyle company that designs, produces and distributes branded apparel, footwear and accessories for Boardriders around the world. The Company’s apparel and footwear brands, represent a casual lifestyle for young-minded people who are inspired by a passion for outdoor action sports. The Company’s Quiksilver, Billabong, Roxy, DC Shoes, RVCA, Element, VonZipper, Xcel, Kustom and Palmers brands have authentic roots and heritage in surf, snow and skate. With approximately 10,000 team members globally, the Company’s products are sold in more than 110 countries in a wide range of distribution, including surf shops, skate shops, snow shops, its proprietary Boardriders stores and other Company-owned retail stores, select department stores and through various e- commerce channels.
“Boardriders is an Equal Opportunity and Affirmative Action Employer including: Minorities/Women/Individuals with Disabilities/Protected Veterans”
The Digital Merchandising & Ecommerce Content has the ownership of division websites in AMS, including Quiksilver, Billabong, Roxy, RVCA, DC Shoes, Element, XCEL, Von Zipper, Honolua Surf Co. and Dot Dash. Working closely with brand departments, leads the process of creating a best-in-class consumer and brand experience, whether for shopping or connecting with our brands through creative presentation of relevant and exciting content within the ecommerce channel.
The successful Digital Merchandising & Ecommerce Content is a subject matter expert on e-commerce shopping journey and content engagement, who continuously leverages insights to improve conversion rate, AOV and customer retention. S/he is highly organized and has great business acumen, with demonstrated skills in leading multiple cross-functional work streams, website management, data analysis and process design. This is a unique leadership role for a highly motivated individual who is interested in joining a leading organization and making an immediate impact.
Provide a well-rounded, immersive brand experience to website visitors by ensuring product, commerce and editorial contents are balanced and relevant, as well as delivered through a fluid interface. Engage with Brand, Creative and Content Management teams to obtain and curate website content. Work with Application Development team to perform strategic tests and implement site design improvements.
Manage the E-Comm DTC master production calendar, containing all key events / deployment dates for editorial content, product launches and promotions. Drive cross-brand content and execution planning around key ecommerce events (gift guide, promotions, etc.) Manage the team of ~8 people responsible for accurate execution against the calendars.
Ownership of key site KPIs (conversion, retention, SEO traffic, AOV) and budgets related to improvements needed to drive these KPIs. Work closely with VP, Ecommerce and Product Marketing Director to prioritize enhancements and fixes to drive KPIs.
Ensure that DTC E-Comm activities stay fully integrated with the organization’s processes through effective cross-functional collaboration (Brand Marketing, Trade Marketing, Creative, Brand Activation, Ecommerce Buying/Planning, Digital Factory, etc.).
Lead communication process for content and website merchandising for brands with global leadership teams in AMS.
BA degree in Marketing, Business, or similar field. MBA strongly preferred.
5+ years of experience in product management, channel marketing, merchandising or brand activation in consumer durables industry.
5+ years of experience in front end e-commerce.
Experience managing multiple projects simultaneously and having led them successfully to completion. Strong project planning, tracking & organizing skills.
Detail-oriented and operationally-focused.
Superb communication skills, clear and concise in both written and verbal communication.
Strategic thinking with ability to frame up ideas economically.
Ability to quickly learn necessary technical tools.
Senior presence, able to effectively collaborate with cross-functional teams and synthesize multiple points of view into a coherent action plan.
Ability to operate independently given direction, and bring ideas and solutions to issues raised.
Ability to make timely decisions balancing systematic analysis with decisiveness.
Entrepreneurial spirit with a strong interest in understanding and driving user behavior. Enthusiastic, highly motivated and curious.
Continually strives to improve work and welcomes open dialog / feedback.
Ability to coach others
Experience in Demandware / Commerce Cloud.
Experience with web analytics (Ominiture/Adobe/Google Analytics).
Experience in the brand lifestyle industry; work within a vertical ecommerce environment and for a brand that operates in all channels of wholesale, retail, ecommerce and marketplaces.