Boardriders:
GLOBAL VP OF MARKETING - BILLABONG WOMEN'S Job in Huntington Beach, CA
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Huntington Beach, CA
Full-time | Marketing
About the job
COMPANY OVERVIEW:
Boardriders, Inc., is the world’s leading action sports and lifestyle company that designs, produces and distributes branded apparel, footwear and accessories for Boardriders around the world. The Company’s apparel and footwear brands, represent a casual lifestyle for young-minded people who are inspired by a passion for outdoor action sports. The Company’s Quiksilver, Billabong, Roxy, Billabong, RVCA, Element, VonZipper, Xcel, Kustom and Palmers brands have authentic roots and heritage in surf, snow and skate. With approximately 10,000 team members globally, the Company’s products are sold in more than 110 countries in a wide range of distribution, including surf shops, skate shops, snow shops, its proprietary Boardriders stores and other Company-owned retail stores, select department stores and through various e- commerce channels.
“Boardriders is an Equal Opportunity and Affirmative Action Employer including: Minorities/Women/Individuals with Disabilities/Protected Veterans”
SUMMARY:
Boardriders is looking for the Global VP of Marketing, Women’s to lead the Billabong women’s marketing team. The ideal candidate has an existing passion for the Billabong brand lifestyle. The right person will be extremely dynamic, creative, will inspire greater success and create extraordinary experiences, solutions and ideas. Most of all, you will be willing to take risk, and can simultaneously ideate, problem solve and execute while building and leading a world-class team.
RESPONSIBILITIES:
Create vision of, own and drive global brand and marketing strategies that effectively build brand awareness, perceived brand quality and overall sets the Billabong brand ahead of its competitors
Align brand vision to 5-year strategy & business plans
Develop the digital marketing and social media strategies for the brand across campaigns, driving clear decision-making and key stakeholder alignment
Devise and deliver a sustainable Omni-channel marketing strategy, including retail, wholesale, e-commerce and loyalty marketing
Design, create and develop influencer and athlete marketing plans across culture programs and projects
Drive creative content creation and campaigns based on consumer and market insights
Ensure global consistency in execution of marketing initiatives – across all consumer touch points
Manage regular communication throughout global regions
Lead global Billabong marketing team through regular clear communication of brand vision and sharing of best practices
Develop brand tone of voice for each consumer, media and social channel
Optimize marketing efforts and spend for maximum ROI against target consumer
Build sustainable and impactful Trade Marketing Plans
Play an instrumental role in the go-to-market plans and strategies for the brand, including product launch plans, product news, marketing and promotion plans
Ensure all marketing materials provide consistent and clear message of brand position
Effectively lead cross-functional consumer directed brand connection points
Select and manage the right creative agencies and freelance talent (still/moving images, digital media, advertising,) in addition to briefing them and safeguarding top quality execution and alignment with global standards
Develop a sustainable business model to extend Billabong into new markets & consumers
Develop and manage annual global and regional business plans and budgets to implement strategies
Identify key success factors in plans, closely monitor business performance across functional areas and make changes to business plans and strategy as necessary
Capture & synthesize all learning from internal and external market research and incorporate intelligence on trends over time into development of brand strategies
Monitor and evaluate market trends and competitor activity
FINANCE:
Determine, plan and facilitate global and regional operating budget requirements in conjunction with the Global General Manager
PEOPLE:
Work closely with the HR team to develop and implement people strategy to support achievement of objectives
Set objectives and KPI’s for the team to achieve strategic objectives
Provide coaching, recognition and manage performance to ensure the team is aware of opportunities for growth
Recruit, select, and induct direct reports
Identify likely successors to all senior positions and develop succession plans to ensure development of key staff members
Implement the performance management system and ensure communication about performance levels are continuous and that objectives are effectively cascaded to the whole team
Manage non-performance issues appropriately with reference to labor laws
Exemplify behaviors expected from the team and in line with company values
Ensure risk is minimized through effective communication and processes that cover key legislation and policy (e.g. H&S, Equal Opportunity, Anti-Discrimination, Whistleblower, Trade Practices)
Ensure the team’s adherence to legal and policy requirements (e.g. Workplace Health and Safety, Boardriders policies, harassment and discrimination laws)
REQUIRED EXPERIENCE/SKILLS/EDUCATION:
Must have 10+ years of Brand Management experience for a global brand – preferably women’s apparel
Expertise in building, mentoring and managing world class cross-functional brand and marketing teams
At least three years’ experience in strategizing cutting edge consumer marketing through digital and social channels
Experience in interpreting consumer data and shaping content and campaigns for maximum ROI
Current experience in building a global brand
Existing relevant relationships with influencers, the media, action sports industry, music industry, apparel industry
Possess and demonstrate excellent strategic capabilities, analytical and creative problem-solving abilities and work organization
Proven experience in project and department management, including responsibility for developing business plans, market forecasts, and budget management
Impactful communicator/influencer – the ability to sell strategies and plans to marketing team, cross-functional teams and leadership teams
Existing understanding of traditional and non-traditional brand marketing strategies
At least two year of experience in managing agencies and freelance talent
Proficiency in MS Excel, Word, PowerPoint, keynote
Bachelor’s Degree required
LEADERSHIP SKILLS REQUIRED:
Proactive, entrepreneurial mind-set with a “can-do” attitude
Take ownership and responsibility for actions, behaviors and contributions
Provide inspiring leadership to the marketing team and cross-functional team to manage priorities and deliver on goals
Strong verbal and written communication, conflict resolution and influence management skills
PREFERRED EXPERIENCE/SKILLS:
Foreign languages a plus
Boardriders, Inc., is the world’s leading action sports and lifestyle company that designs, produces and distributes branded apparel, footwear and accessories for Boardriders around the world. The Company’s apparel and footwear brands, represent a casual lifestyle for young-minded people who are inspired by a passion for outdoor action sports. The Company’s Quiksilver, Billabong, Roxy, Billabong, RVCA, Element, VonZipper, Xcel, Kustom and Palmers brands have authentic roots and heritage in surf, snow and skate. With approximately 10,000 team members globally, the Company’s products are sold in more than 110 countries in a wide range of distribution, including surf shops, skate shops, snow shops, its proprietary Boardriders stores and other Company-owned retail stores, select department stores and through various e- commerce channels.
“Boardriders is an Equal Opportunity and Affirmative Action Employer including: Minorities/Women/Individuals with Disabilities/Protected Veterans”
SUMMARY:
Boardriders is looking for the Global VP of Marketing, Women’s to lead the Billabong women’s marketing team. The ideal candidate has an existing passion for the Billabong brand lifestyle. The right person will be extremely dynamic, creative, will inspire greater success and create extraordinary experiences, solutions and ideas. Most of all, you will be willing to take risk, and can simultaneously ideate, problem solve and execute while building and leading a world-class team.
RESPONSIBILITIES:
Create vision of, own and drive global brand and marketing strategies that effectively build brand awareness, perceived brand quality and overall sets the Billabong brand ahead of its competitors
Align brand vision to 5-year strategy & business plans
Develop the digital marketing and social media strategies for the brand across campaigns, driving clear decision-making and key stakeholder alignment
Devise and deliver a sustainable Omni-channel marketing strategy, including retail, wholesale, e-commerce and loyalty marketing
Design, create and develop influencer and athlete marketing plans across culture programs and projects
Drive creative content creation and campaigns based on consumer and market insights
Ensure global consistency in execution of marketing initiatives – across all consumer touch points
Manage regular communication throughout global regions
Lead global Billabong marketing team through regular clear communication of brand vision and sharing of best practices
Develop brand tone of voice for each consumer, media and social channel
Optimize marketing efforts and spend for maximum ROI against target consumer
Build sustainable and impactful Trade Marketing Plans
Play an instrumental role in the go-to-market plans and strategies for the brand, including product launch plans, product news, marketing and promotion plans
Ensure all marketing materials provide consistent and clear message of brand position
Effectively lead cross-functional consumer directed brand connection points
Select and manage the right creative agencies and freelance talent (still/moving images, digital media, advertising,) in addition to briefing them and safeguarding top quality execution and alignment with global standards
Develop a sustainable business model to extend Billabong into new markets & consumers
Develop and manage annual global and regional business plans and budgets to implement strategies
Identify key success factors in plans, closely monitor business performance across functional areas and make changes to business plans and strategy as necessary
Capture & synthesize all learning from internal and external market research and incorporate intelligence on trends over time into development of brand strategies
Monitor and evaluate market trends and competitor activity
FINANCE:
Determine, plan and facilitate global and regional operating budget requirements in conjunction with the Global General Manager
PEOPLE:
Work closely with the HR team to develop and implement people strategy to support achievement of objectives
Set objectives and KPI’s for the team to achieve strategic objectives
Provide coaching, recognition and manage performance to ensure the team is aware of opportunities for growth
Recruit, select, and induct direct reports
Identify likely successors to all senior positions and develop succession plans to ensure development of key staff members
Implement the performance management system and ensure communication about performance levels are continuous and that objectives are effectively cascaded to the whole team
Manage non-performance issues appropriately with reference to labor laws
Exemplify behaviors expected from the team and in line with company values
Ensure risk is minimized through effective communication and processes that cover key legislation and policy (e.g. H&S, Equal Opportunity, Anti-Discrimination, Whistleblower, Trade Practices)
Ensure the team’s adherence to legal and policy requirements (e.g. Workplace Health and Safety, Boardriders policies, harassment and discrimination laws)
REQUIRED EXPERIENCE/SKILLS/EDUCATION:
Must have 10+ years of Brand Management experience for a global brand – preferably women’s apparel
Expertise in building, mentoring and managing world class cross-functional brand and marketing teams
At least three years’ experience in strategizing cutting edge consumer marketing through digital and social channels
Experience in interpreting consumer data and shaping content and campaigns for maximum ROI
Current experience in building a global brand
Existing relevant relationships with influencers, the media, action sports industry, music industry, apparel industry
Possess and demonstrate excellent strategic capabilities, analytical and creative problem-solving abilities and work organization
Proven experience in project and department management, including responsibility for developing business plans, market forecasts, and budget management
Impactful communicator/influencer – the ability to sell strategies and plans to marketing team, cross-functional teams and leadership teams
Existing understanding of traditional and non-traditional brand marketing strategies
At least two year of experience in managing agencies and freelance talent
Proficiency in MS Excel, Word, PowerPoint, keynote
Bachelor’s Degree required
LEADERSHIP SKILLS REQUIRED:
Proactive, entrepreneurial mind-set with a “can-do” attitude
Take ownership and responsibility for actions, behaviors and contributions
Provide inspiring leadership to the marketing team and cross-functional team to manage priorities and deliver on goals
Strong verbal and written communication, conflict resolution and influence management skills
PREFERRED EXPERIENCE/SKILLS:
Foreign languages a plus