Boardriders, Inc., is a leading action sports and lifestyle company that designs, produces and distributes branded apparel, footwear and accessories for Boardriders around the world. Our apparel and footwear brands represent a casual lifestyle for young-minded people who are inspired by a passion for outdoor action sports. Our brands have authentic roots and heritage in surf, snow and skate. The Company’s products are sold in more than 115 countries in a wide range of distribution.
The CRM Specialist is responsible for producing HTML email templates from design comps, and setup, test and deploy marketing and programmatic email campaigns. As an experienced HTML coder, this person will troubleshoot HTML, CSS and other performance issues to ensure proper rendering across browsers and devices. This person will also work closely with the Programmatic Specialist to develop, build and validate audience targeting workflows. The ideal candidate is someone with interest and experience in email marketing, strong e-commerce background, proven responsive email HTML coding skills, a passion for processes/solutions that drive efficiency, strong attention to detail and an ability to efficiently handle a very busy schedule.
Produce & execute email communications programs. Ensure accurate and on-time campaign delivery
Partner & collaborate with design teams to provide digital asset best practices
Code responsive email campaigns
Build database workflows to segment contacts into logical groups, segments, etc.
Cross-channel CRM coordination and execution including but not limited to: email, SMS, etc.
3-5 years of web content and email manangement
Strong knowledge of HTML & CSS and ability to build HTML emails
Working knowledge of Adobe photoshop that includes but not limited to: slicing for web
Experience working with an email platform in a self-service setting
Strong analytical and problem-solving skills
Great knowledge of fashion, lifestyle, and extreme sports Influencers and publishers
Passion for the sports lifestyle (Surf, Skate, Snowboard)
Proficient in project management tools such as; Asana, Trello, Clickup, etc
Organized and very strong interpersonal skills
Excellent project management skills and ability to align efforts across multiple departments
Proficient in Microsoft Excel, Word, PowerPoint and Google’s Suite of products including: Slides, Docs, Sheets, etc
BA/BS degree preferred
Knowledge of Adobe Campaign/Neolane and/or leading ESP on an enterprise level, Klayvio
“Boardriders is an Equal Opportunity and Affirmative Action Employer including: Minorities/Women/Individuals with Disabilities/Protected Veterans”