Customer Acquisition Manager

Boardriders, Inc

Huntington Beach California

0 year(s)

Job Description

Boardriders, Inc., is the world’s leading action sports and lifestyle company that designs, produces and distributes branded apparel, footwear and accessories for Boardriders around the world. The Company’s apparel and footwear brands, represent a casual lifestyle for young-minded people who are inspired by a passion for outdoor action sports. The Company’s Quiksilver, Billabong, Roxy, DC Shoes, RVCA, Element, VonZipper, Kustom and Palmers brands have authentic roots and heritage in surf, snow and skate. With approximately 10,000 team members globally, the Company’s products are sold in more than 110 countries in a wide range of distribution, including surf shops, skate shops, snow shops, its proprietary Boardriders stores and other Company-owned retail stores, select department stores and through various e- commerce channels.

“Boardriders is an Equal Opportunity and Affirmative Action Employer including: Minorities/Women/Individuals with Disabilities/Protected Veterans”


Boardriders is looking for a Customer Acquisition Manager to join our Americas Digital team. Part of the Digital Facotry team, you will focus primarily on lead acquisition by implementing, maintaining and opitimizing email collection initatives. This role reports to the Regioanl Digital Facotry Lead and resides in the corporate headquarters in Huntington Beach, CA


Owner of email acquisition initiatives and new traffic opportunities to acquire new customers
Work with Brand marketing teams to set-up email acquisition programs.
Coordinate email acquisition program execution with all department involved, such as IT, legal, marketing, web design, retail and digital teams.
Work closely with paid specialists to build out optimized cost per lead campaigns.
Work closely with CRM team to identify email journeys to turn leads into new customers.
Work closely with analytics team to monitor results and focus acquisition on profitable leads.
Provide analysis of current campaigns to the wider team on performance as well as recommendations for improvement.
Using analytics platforms such as GA, Adobe Analytics and Facebook analytics to make optimization recommendations

Experience in e-commerce & digital marketing environment.
Proven working experience as a lead acquisition manager or similar position
Proficient in web analytics tools such as Google Analytics and Omniture
Very strong organization, problem solving, and interpersonal skills
Excellent project management skills and ability to align efforts across multiple departments
Proficient in Microsoft Excel & Word
Strong presentation skills, including oral, written, and graphical experience with reporting


Experience with Tableau and Adobe Campaign is a plus