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Huntington Beach, CA

Full-time | Development - Product

About the job

COMPANY OVERVIEW:                                                            
Boardriders, Inc., is the world’s leading action sports and lifestyle company that designs, produces and distributes branded apparel, footwear and accessories for Boardriders around the world. The Company’s apparel and footwear brands, represent a casual lifestyle for young-minded people who are inspired by a passion for outdoor action sports. The Company’s Quiksilver, Billabong, Roxy, DC Shoes, RVCA, Element, and VonZipper brands have authentic roots and heritage in surf, snow and skate. With approximately 10,000 team members globally, the Company’s products are sold in more than 110 countries in a wide range of distribution, including surf shops, skate shops, snow shops, its proprietary Boardriders stores and other Company-owned retail stores, select department stores and through various e- commerce channels.
 
“Boardriders is an Equal Opportunity and Affirmative Action Employer including: Minorities/Women/Individuals with Disabilities/Protected Veterans”
 
 
 
SUMMARY:
ROXY exists to empower women. For over 30 years we have been providing women with stylish lifestyle & performance wear for women who love the ocean and mountain. The Merchandiser, Roxy Footwear is responsible for being the consumer and category expert facilitating our ability to achieve brand and business strategy plans and objectives.  The Merchandiser is responsible for developing in coordination with the Roxy Footwear Merchandising team and the Global Footwear Product Team a Roxy assortment that will be carried in all regions. The assortment must reflect a “global first” approach that supports the Brand’s positioning across all channels (wholesale, retail, e-commerce) and regions. This team member is also responsible for the regional assortment in the region in which they reside.  He/she ensures the regional assortment works for all channels of business and adheres to all global adoption requirements while incorporating region and channel specific needs.  The Merchandiser and Merchandising Team are accountable to achieve seasonal financial metrics and global brand objectives including sales, margin, and global adoption rates.    
 
 
 
RESPONSIBILITIES:
 
Seasonal Strategy:
Participates in the regional hindsight meeting and identifies regional wins and opportunities by channel supported by regional merchandise planning analytics
Partners with marketing on the development of all brand/product/category level seasonal or annual promotions at the regional level
Has responsibility to ensure category level sales and margin targets, set by Brand Head of Product, are met in the development of the regional line plan
Develops a regional line strategy that meets category level style and material counts, globalization targets and regional MOQ for global styles based on recommended targets from global merchandise planning
Defines regional SMU needs supported by analytics provided by regional merchandise planning
Incorporates channel strategies defined by Brand Manager and Brand Head of Product for wholesale, retail and e-commerce into the regional line plan strategy
 
Business Planning:
Understands and analyzes sales, margin, turns, retail price structure and merchandising requirements of buyers and key accounts
Drives alignment between top down financial targets and bottoms up merchandise plans
 
Product Confirmation:
Responsible for working with Global Footwear Merchandising teammates to make strategic product decisions along with Design, Development, Production and Sales counterparts.   Responsible for adhering to global and regional line plans as well as identifying and recommending hero products and merchandising collections to all regions and cross functional teams.
 
Product Line Planning:
Lead the Merchandising team and Footwear Design Director in the Strategic Line Planning processes.   Participate in decision making to implement and execute Line plan from initiation through development cycle and ultimately to end consumer. Resolve process issues and recommend ways to continually improve the interaction of team members as well as process efficiencies. 
 
Product Briefing:
Provide all cross functional teams including Design, development, sourcing and planning status and visibility to brand and category objectives. Responsible for adhering to seasonal business plan, financial strategy and growth objectives as well as incorporating marketplace influences and consumer insights into product feedback.
 
Product Presentation:
Participate in the presentation of category direction and business strategy to Key Accounts, Sales and Upper Management at key events such as:  Pre-Lines, Sample Reviews, Sales Meetings.
 
 
 
REQUIRED EXPERIENCE/SKILLS/EDUCATION:
Bachelor’s Degree preferred (Merchandising, Marketing, Business, Product Design preferred)
10 + years of experience in merchandising and product creation
Experience working in a global organization across multiple geographies and channels (wholesale, retail, e-commerce; Europe, APAC, Americas)
Blends strategic skills with operational and tactical execution
Passion for the product with broad theoretical and practical knowledge incl. product creation
Ability to spot trends and opportunities to generate profits and enhance brand awareness
Creativity and ability to think out of the box
Persuasive presentation skills and an ability to build consensus for ideas
Willing to travel (Asia and Europe)
View Company Profile
1501 Lincoln Blvd.#1014 Venice, CA. 90291