Boardriders:
DATA ANALYST - CRM Job in Huntington Beach, CA

COMPANY OVERVIEW:                                                            
Boardriders, Inc., is the world’s leading action sports and lifestyle company that designs, produces and distributes branded apparel, footwear and accessories for Boardriders around the world. The Company’s apparel and footwear brands, represent a casual lifestyle for young-minded people who are inspired by a passion for outdoor action sports. The Company’s Quiksilver, Billabong, Roxy, DC Shoes, RVCA, Element and VonZipper brands have authentic roots and heritage in surf, snow and skate. With approximately 10,000 team members globally, the Company’s products are sold in more than 110 countries in a wide range of distribution, including surf shops, skate shops, snow shops, its proprietary Boardriders stores and other Company-owned retail stores, select department stores and through various e- commerce channels.
 
"Boardriders is an Equal Opportunity and Affirmative Action Employer including: Minorities/Women/Individuals with Disabilities/Protected Veterans"
 
SUMMARY:
Must be willing and able to relocate to the Los Angeles/Orange County, CA area within 6 months of hire date
Boardriders is looking for a CRM analyst to join our Americas Digital team.
Part of the Digital Analytics & Optimization team, you will focus primarily on Customer data with the objective of providing analysis, studies and customer segments.
This role reports to Global Head of Analytics and based in our Americas headquarter in Huntington Beach
 
RESPONSIBILITIES:
!    Owner of Americas Customer-centric dashboards, reports and ad-hoc analysis
!    Work with Regional Management to prioritize business and information needs
!    Work closely with global team to leverage and adapt global dashboard framework to regional business needs
!    Work closely with global team and regional team to create audiences and localize global audiences for Americas
!    Identify, analyze and interpret trends or patterns in the company’s data sets in order to improve our specific knowledge of our Brand’s customers, their preferences and expectations for Americas
!    Interpret data, analyze using statistical techniques and provide ongoing reports 
!    Take initiatives to find correlations between different types of data
!    Create quantitative and qualitative reports and studies to make recommendations on regional Marketing initiatives
!    Monitor the performance of leads and customer collection sources in the region and propose lead generation optimizations
!    Monitor performance of CRM initiative for the region

REQUIRED EXPERIENCE/SKILLS/EDUCATION:
!    Experience in e-commerce & digital marketing environment.
!    Proven working experience as a data analyst or similar position
!    Technical expertise regarding data models, database design, data mining and segmentation techniques
!    Knowledge of statistics and experience using statistical tools for datasets analysis
!    Adept at queries, report writing and presenting findings
!    Fluent in professional English with ability to present to VP in English
!    Strong presentation skills, including oral, written, and graphical experience with reporting
!    Ability to organize, present, and explain complex data in a clear manner
!    Ability to work effectively with a cross functional team
!    Ability to learn quickly, be a team player and manage change effectively.
!    Knowledge of Tableau or similar (Google Data Studio, PowerBI, Qlik…)
!    Advanced knowledge of Excel
!    Ability to perform work onsite in the Huntington Beach, CA office full-time pending state, local, and company return-to-work COVID-19 guidance

 PREFERRED EXPERIENCE/SKILLS:
!    General experience with Adobe Experience Cloud solutions is a plus
!    Experience with Google Cloud Platform and BigQuery is a plus
!    Experience with Tableau is a plus