Truewerk:
Digital Marketing Director Job in Denver, CO, CO
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Denver, CO, CO
Full-time | Design - Graphic, Digital, Ecommerce, Management - Athlete, Management - Brand, Marketing, Marketing - Social Media, Photography, Production - Print & Web, Public Relations, Web - Design, Web - Development
About the job
Truewerk is a digitally native direct-to-consumer brand that’s revolutionizing the workwear market with technical, high performance clothing for industries ranging from treecare and rope access to general construction and HVAC technicians.
I’m Brian Ciciora, Truewerk’s founder, and I’m seeking a top-level digital marketer to work side by side me and the rest of our Truewerk team as we scale our proven product and brand position from “1 to 10”.
The right person to lead our digital marketing efforts will be passionate about building purpose-driven digital brands, accelerating growth and (critically) sustaining growth through a commitment to developing long-term relationships with the hard working people we serve.
This position requires high-level strategic thinking as we hone our go-to-market approach as well as disciplined tactical execution. It also requires full command of digital marketing economics and KPIs (CAC, LTV, ROAS, etc.) and the creative discipline to develop programs that positively impact them. We measure and track our business with resolve. But we begin from the belief that business is a platform for advancing humanity, not just profiting from it. As such, we believe the deep and lasting value of the Truewerk brand will not come from digital trickery and paid ad spend - but rather it will be grounded in our commitment to increasing the health, prosperity and level of significance our customers feel as a result of the critical work they do in making civilized life possible.
As Truewerk grows, we will continue to revolutionize and redefine the workwear category. If you’re interested in joining us on this mission, please reach out to me via my direct email address below.
Thanks,
Brian
Brian Ciciora
Truewerk | Founder & President
brian@truewerktools.com
I’m Brian Ciciora, Truewerk’s founder, and I’m seeking a top-level digital marketer to work side by side me and the rest of our Truewerk team as we scale our proven product and brand position from “1 to 10”.
The right person to lead our digital marketing efforts will be passionate about building purpose-driven digital brands, accelerating growth and (critically) sustaining growth through a commitment to developing long-term relationships with the hard working people we serve.
This position requires high-level strategic thinking as we hone our go-to-market approach as well as disciplined tactical execution. It also requires full command of digital marketing economics and KPIs (CAC, LTV, ROAS, etc.) and the creative discipline to develop programs that positively impact them. We measure and track our business with resolve. But we begin from the belief that business is a platform for advancing humanity, not just profiting from it. As such, we believe the deep and lasting value of the Truewerk brand will not come from digital trickery and paid ad spend - but rather it will be grounded in our commitment to increasing the health, prosperity and level of significance our customers feel as a result of the critical work they do in making civilized life possible.
As Truewerk grows, we will continue to revolutionize and redefine the workwear category. If you’re interested in joining us on this mission, please reach out to me via my direct email address below.
Thanks,
Brian
Brian Ciciora
Truewerk | Founder & President
brian@truewerktools.com