Communications Manager

Lander Wyoming
Required Experience: 3 year(s)
Employment Type: Full-Time
Salary Range: Not available
Posted 5 days ago
Job Description
Join the NOLS marketing team! We are the leader in wilderness education since 1965. NOLS is a non-profit and our mission is to be the leading source and teacher of wilderness skills and leadership that serve people and the environment. Our dynamic, experiential programs operate in 16 locations worldwide. Learn more at NOLS.edu.

NOLS Communications Manager is a strategic leadership position that represents public facing communications for the school including earned media, social media and crisis communications. The position determines the school’s earned media vision and execution, influences social media strategies and platform use, and is the school’s primary story-telling.

Under the supervision of the Marketing Director, the Communications Manager is responsible for building and maintaining a positive image for NOLS by managing public and media relations, strategies and tactics that support overall brand positioning and messaging. The ideal candidate must be a team player, solid communicator, able to formulate and recognize good ideas, and able to manage all aspects of media related implementation. The Communications Manager also plays a critical role in the school’s crisis communications plan including working outside agencies, media writing, and coaching and training staff in best practices. This position is full time and oversees the Social Media Coordinator.

RESPONSIBILITIES:
• Write and edit: news releases and statements, advisories, captions and executive remarks as assigned
• Research, compile and maintain media lists
• Manage the day-to-day relationship with national, regional and endemic media including pitching and follow-up
• Track print, broadcast, internet and social influencer coverage and develop measurement tools to showcase the value of PR-led initiatives to executive team and other school leadership
• Monitor trends (best practices, tools, applications, channels, design, and strategy) to continually recommend optimization and improvements
• Coordinate media interviews, media/blogger stays, and familiarization tours for media, film crews, onsite media events and assist with public relations campaign planning
• Assist in the development and execution of schoolwide launch PR campaigns.
• Liaise with other pillars and departments to identify or create storytelling opportunities
• Manage the vision of the online press room and handle media inquiries
• Develop and maintain media focused video and photo library and archive for on-going usage and online media center
• Develop and maintain positive relationships and alignments with key members of the working media to achieve communication objectives
• Serve as part of the crisis communications team and maintain/update crisis communications plan as needed
• Manage relationship and accounts with PR Newswire and/or BusinessWire, etc.
• Assist Marketing Director with projects or other duties as assigned

Equal Employment Opportunity: NOLS does not discriminate on the basis of race, color, religion, national origin, sex, sexual orientation, gender identity, age, genetics information, disability unrelated to job or admission requirements, or status as a protected veteran.
Job Requirements
QUALIFICATIONS:
• BA/BS degree in Marketing, Communications, Journalism, English or related field required
• 3+ years work experience in public/media relations (in-house or at an agency) required with preference for education, tourism or non-profit industries
• Experience in crisis communications preferred
• Excellent written, verbal communication, presentation, organizational, and interpersonal skills specific to media audiences and social media
• Strong project manager with demonstrated ability to handle and prioritize multiple projects simultaneously
• Strong team player with the communication, interpersonal and social skills and the ability to work cooperatively with staff inside and outside of the marketing department
• Self-motivated and self-directed
• Possess a desire to tell stories in fresh, interesting, relevant ways
• Data mindset appreciated
• High attention to detail with the ability to manage multiple ongoing activities
• Proven ability to develop and maintain media contacts/relationships
• Requires a track record of success in planning and coordinating special, community and media events
• Requires ability to build and maintain strong public and media contacts
• Ability to be a contributing, proactive, positive and supportive member of the team
• Prefer involvement with PRSA and APR accreditation
• Working knowledge of MS Office, PR software solutions, social platforms and management tools, and Google Analytics
Perks
Mission-driven work
Incredible work/life balance
NOLS course discounts
Pro deals, industry specials