Ecommerce Merchandiser

Fort Collins Colorado
Required Experience: 4 year(s)
Employment Type: Full-Time
Salary Range: Not available
Posted yesterday
Job Description
Our people are good at what they do. We are adventurers and explorers; designers and developers. We are creative, driven and detail-oriented. We find beauty in boldness and style in simplicity. And we’re united by a shared goal: to create unique gear that looks as good as it works and comes back in one piece—trip after trip, year after year.

When we’re not creating, you can find us testing our gear out in the wild. Our ranks include rock climbers, cyclists, anglers, thru-hikers, runners, ping pong (or... table tennis) champions, gardeners, skateboarders, globetrotters and so much more.

We're looking for a Ecommerce Merchandiser who shares what we're about and wants to do great work.

The Ecommerce Merchandiser is responsible for the on-site product representation and merchandising of the company's eCommerce. This includes receiving, validating, and updating content on product pages, on-site SEO, and content management. The Web Merchant will ensure an omni-channel approach between our online presence with our four brick and mortar retail locations. Using data-driven analytics to suggest changes to the site, the primary goal of this position is to drive revenue growth, customer engagement, and conversions. Topo Designs’ Web Merchant is extremely cross-functional, working closely with Management, Retail, Sales, Production, Marketing and Product Development. This is an incredible opportunity to take on a broad amount of responsibility while making a vast impact on a rapidly growing company. Reporting to the Digital Marketing Manager, this is an exciting new position with Topo Designs.

Experience/Education Requirements:
• Bachelor’s degree
• At least 3-5 years of strong and relevant prior eCommerce experience; merchandising or category planning experience
• Prior content management system (CMS) experience is required
• Experience using digital analytics and KPIs to drive the business, Google Analytics preferred
• An expert in using Excel and knowledge of various web technologies; experience using database applications such as MS Access or SQL Server is a plus
• Experience working in Shopify and Stitch is a plus

Primary Responsibilities: Core duties and responsibilities include the following. Other duties may be assigned.

eCommerce:
• Manages web layout and updates product content into direct sales programs including product images, pricing, product attributes (color, weight, dimension, etc.), SEO friendly descriptions
• Manages external data feeds, such as the Google merchant center; updating and removing items as necessary
• Oversees and recommends updates to imagery for online product pages
• Reviews inventory, stock, and incoming purchase orders to make necessary merchandising changes accordingly
• Continually checks for consistency of data across programs, reporting on product and forecasting trends, as well as overseeing Topo Designs’ newsletter subscriber lists
• Builds and runs reports for development and production around sell-through data including business patterns, opportunities, best sellers, low inventory and out-of-stock items for which there is demand
• Provides on-going thorough analysis and development recommendations based on sales history for future production
• Participates in the seasonal marketing planning process, helping to implement the seasonal content plans
• Manages the merchandising and placement of product across collections on the website, according to campaigns, current stock, analytical site data and other factors in order to optimize product revenue
• Optimizes site search, online navigation, search filters, product sorting rules and overall site presentation based on analytics (click-path, traffic, conversion, etc.)
• Implements continual A/B testing and reports on results
• Stays up-to-date with current and developing eCommerce merchandising trends, research and analyze the competitive landscape

In-store Retail:
• Works with retail store managers on product allocations for seasonal in-store inventory
• Coordinates with retail managers to correctly time the promotion of new products online with store releases
• Aligns web and in-store retail buys

Topo Designs offers all Full-Time employees:
Health, dental and vision benefits; 401k with a match; Topo Designs product allowance; monetary annual activity allowance; paid time off days. This is a full-time, exempt salaried position. Send résumé and salary requirement to
careers@topodesigns.com
Job Requirements
Experience/Education Requirements:
• Bachelor’s degree
• At least 3-5 years of strong and relevant prior eCommerce experience; merchandising or category planning experience
• Prior content management system (CMS) experience is required
• Experience using digital analytics and KPIs to drive the business, Google Analytics preferred
• An expert in using Excel and knowledge of various web technologies; experience using database applications such as MS Access or SQL Server is a plus
• Experience working in Shopify and Stitch is a plus