Sierra Nevada Brewing Co.:
Loyalty Marketing Manager Job in Chico, CA
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Chico, CA, US (On-site)
Full-time | Digital, Ecommerce, Marketing
About the job
The Loyalty Marketing Manager is responsible for building engagement with the brewery’s fan base and tapping into other similar markets. Sierra Nevada Brewing Co.'s values were created with the environment in mind and our beer is meant to be enjoyed outdoors.
The position is charged with working across departments to develop strategies to build engagement that augment the company’s brand strategy. The Loyalty Marketing Manager will provide meaningful insights about the impact the company’s marketing programs and activities are having on key customers and will make recommendations on marketing decisions such as new content, new initiatives, and opportunities that will drive brand loyalty and profitable growth.
Our beer is meant to be paired with outdoor recreation and we want our consumers to know that. This person will help improve customer retention and repeat purchases, driving profitable sales and customer visits to Sierra Nevada locations.
ESSENTIAL DUTIES
• Builds framework for consumer loyalty segments and develops data-driven understanding of SNBC customers, our segments, and motivations.
• Manages and analyzes customer contact data, identifies customer segments, defines actionable segments, and creates action plans with KPIs to deepen engagement.
• Develops loyalty marketing and CRM initiatives to optimize customer acquisition, retention, win-back, personalization, and promotional strategies. Strategies must engage and foster a continuing relationship with SNBC fans and visitors, support onsite Customer Experience departments, and align with our company Values.
• Effectively partners with marketing, sales, restaurants, tap rooms, gift shops, tours, events, brewing, sustainability, sensory, QA, etc. in order to fully understand and maintain a working knowledge of all significant brewery happenings.
• Tap into similar consumer product good markets (outdoor recreation and outdoor retail)
• In collaboration with Customer Experience teams (gift shops, tours, restaurants, tasting rooms), helps customize the onsite guest experience and foster continued customer engagement.
• Writes annual loyalty marketing plan that supports overall company marketing plan.
• Works with Insights Manager to identify and recommend effective engagement strategies based upon available data and testing, and creates testing methods specifically targeted at loyalty groups. Considers all touchpoints where we interact with our customers (on-site, in the field, web, e-commerce, mobile, social media, events).
• Analyzes results and makes recommendations to maximize and optimize the performance of all marketing channels to drive KPIs.
• Manages and optimizes ongoing trigger communications to drive enhanced revenue from existing customer base.
• Monitors competitor CRM and loyalty initiatives, testing and adopting best practices to continuously improve loyalty initiatives’ performance and ROI.
• Will be the company’s lead communicator with all loyalist groups so must be able to write creative, engaging company newsletter and campaigns that inspire and delight customers.
The position is charged with working across departments to develop strategies to build engagement that augment the company’s brand strategy. The Loyalty Marketing Manager will provide meaningful insights about the impact the company’s marketing programs and activities are having on key customers and will make recommendations on marketing decisions such as new content, new initiatives, and opportunities that will drive brand loyalty and profitable growth.
Our beer is meant to be paired with outdoor recreation and we want our consumers to know that. This person will help improve customer retention and repeat purchases, driving profitable sales and customer visits to Sierra Nevada locations.
ESSENTIAL DUTIES
• Builds framework for consumer loyalty segments and develops data-driven understanding of SNBC customers, our segments, and motivations.
• Manages and analyzes customer contact data, identifies customer segments, defines actionable segments, and creates action plans with KPIs to deepen engagement.
• Develops loyalty marketing and CRM initiatives to optimize customer acquisition, retention, win-back, personalization, and promotional strategies. Strategies must engage and foster a continuing relationship with SNBC fans and visitors, support onsite Customer Experience departments, and align with our company Values.
• Effectively partners with marketing, sales, restaurants, tap rooms, gift shops, tours, events, brewing, sustainability, sensory, QA, etc. in order to fully understand and maintain a working knowledge of all significant brewery happenings.
• Tap into similar consumer product good markets (outdoor recreation and outdoor retail)
• In collaboration with Customer Experience teams (gift shops, tours, restaurants, tasting rooms), helps customize the onsite guest experience and foster continued customer engagement.
• Writes annual loyalty marketing plan that supports overall company marketing plan.
• Works with Insights Manager to identify and recommend effective engagement strategies based upon available data and testing, and creates testing methods specifically targeted at loyalty groups. Considers all touchpoints where we interact with our customers (on-site, in the field, web, e-commerce, mobile, social media, events).
• Analyzes results and makes recommendations to maximize and optimize the performance of all marketing channels to drive KPIs.
• Manages and optimizes ongoing trigger communications to drive enhanced revenue from existing customer base.
• Monitors competitor CRM and loyalty initiatives, testing and adopting best practices to continuously improve loyalty initiatives’ performance and ROI.
• Will be the company’s lead communicator with all loyalist groups so must be able to write creative, engaging company newsletter and campaigns that inspire and delight customers.