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Redwood City, CA

Full-time | Marketing, Marketing - Social Media, Public Relations

About the job

SUMMARY OF POSITION
Mission Critical, a manufacturer of baby gear for dads, is looking for a friendly, highly motivated, experienced marketer to join their team. This individual will be responsible for overseeing how the brand is presented across all marketing channels. They’ll also manage deploying the brand’s marketing budget to achieve sales goals. This individual is technically savvy, experienced with eCommerce, laughs a lot, and is passionate about growing brands. The role requires both a creative mindset and an analytical ability to ensure we create a deep connection with our customers and achieve our growth objectives.

JOB RESPONSIBILITIES
• Develop and execute tactical plan to support overall brand strategy
• Oversee advertising budget and work with advertising partners to achieve efficient customer acquisition
• Create and execute unique customer experiences online and offline
• Work with senior staff to direct branding efforts
• Plan and execute brand promotional calendar
• Manage brand voice across all communication channels
• Over see content development and distribution across all channels
• Manage existing and cultivate new influencer relationships
• Discover PR opportunities for the brand
• Manage customer interactions on social media platforms
• Assess all PR/Influencer/Sponsorships opportunities that come through email
• Facilitate influencer outreach and relationship building
• Work closely with Customer Service to make sure brand voice is consistent across all platforms
• Manage all social media platforms and marketing materials to ensure they all follow brand strategy and brand voice
• Cultivate customer generated content
View Company Profile
1501 Lincoln Blvd.#1014 Venice, CA. 90291