Blue Sky, The Color of Imagination:
Ecommerce Manager Job in Irvine, CA
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Closed
Irvine, CA
Full-time | Ecommerce
$65,000 - $75,000 annual
About the job
We're looking for an Ecommerce Manager who will report to the Director of Ecommerce.
Position Summary:
Experienced, motivated, self-starter in retail brand ecommerce management. Must be a team player with best practice knowledge in managing a product focused direct to consumer website. Manage third party relationships including SEM/PPC vendor and web support developers in addition to collaborating with email and social media partners. Perform content management, merchandising and marketing duties on the website. Meet regularly with Brand Marketing to strategize and execute on all digital campaigns and promotions. Ability to manage priorities, multiple projects, and communicate cross departmentally. Help Blue Sky to produce unequaled, engaging and aspirational customer experiences.
Core Job Responsibilities:
• Website Management: must possess best practice DTC ecommerce experience focused on acquisition, retention, engagement, conversions, membership, loyalty. Drive sales while putting the customer first and last in the funnel.
• Search Engine Marketing: provide collaborative and strategic approach to managing the direction and execution of SEM and PPC campaigns with third party agency. Establish budgets and distribute allocations against key strategic targets. Measure, evaluate and optimize spend for maximum growth and ROI.
• Search Engine Optimization: develop SEO strategies associated with web content and meta data to bring relevant customer traffic to key site pages. Optimize onsite and offsite keyword techniques to establish appropriate page rankings.
• Customer Relations Management: display understanding of segmented customer profiles and how to establish 1:1 customer relationships. Target, remarket and engage with customers to maintain repeat purchasing and brand loyalty.
• Technology: possess knowledge of current website technologies and ecommerce trends. Manage third party developer relationship to maintain and progress website performance and efficiency.
• Analytics: extract, gather and analyze web KPIs and consumer data from various sources. Perform A/B testing, make data driven decisions. Provide reporting and insights to leadership teams.
• Travel to retail meetings and/or industry trade shows as needed.
• Any other task or duty as assigned or required.
Position Summary:
Experienced, motivated, self-starter in retail brand ecommerce management. Must be a team player with best practice knowledge in managing a product focused direct to consumer website. Manage third party relationships including SEM/PPC vendor and web support developers in addition to collaborating with email and social media partners. Perform content management, merchandising and marketing duties on the website. Meet regularly with Brand Marketing to strategize and execute on all digital campaigns and promotions. Ability to manage priorities, multiple projects, and communicate cross departmentally. Help Blue Sky to produce unequaled, engaging and aspirational customer experiences.
Core Job Responsibilities:
• Website Management: must possess best practice DTC ecommerce experience focused on acquisition, retention, engagement, conversions, membership, loyalty. Drive sales while putting the customer first and last in the funnel.
• Search Engine Marketing: provide collaborative and strategic approach to managing the direction and execution of SEM and PPC campaigns with third party agency. Establish budgets and distribute allocations against key strategic targets. Measure, evaluate and optimize spend for maximum growth and ROI.
• Search Engine Optimization: develop SEO strategies associated with web content and meta data to bring relevant customer traffic to key site pages. Optimize onsite and offsite keyword techniques to establish appropriate page rankings.
• Customer Relations Management: display understanding of segmented customer profiles and how to establish 1:1 customer relationships. Target, remarket and engage with customers to maintain repeat purchasing and brand loyalty.
• Technology: possess knowledge of current website technologies and ecommerce trends. Manage third party developer relationship to maintain and progress website performance and efficiency.
• Analytics: extract, gather and analyze web KPIs and consumer data from various sources. Perform A/B testing, make data driven decisions. Provide reporting and insights to leadership teams.
• Travel to retail meetings and/or industry trade shows as needed.
• Any other task or duty as assigned or required.