Director of Customer Acquisition

Multiple Locations
Required Experience: 0 year(s)
Employment Type: Full-Time
Salary Range: Not available
Posted 8 days ago
Job Description
The Company VICE Media is the worldâ??s preeminent youth media company and content creation studio. Launched in 1994, VICE Media now operates in over 30 countries and distributes its programming to viewers across digital, linear, mobile, film and social. VICE includes an international network of digital channels; a weekly and daily news programming partnership with HBO; a television and feature film production studio; a magazine; a record label; an in-house creative services agency; a book-publishing division; and a TV network, VICELAND.
 
Position Description:
Director of Customer Acquisition will oversee all VICE Digitalâ??s transactional marketing efforts to drive conversions to app downloads & subscribers, ticket sales, and other consumer revenue focused outcomes. You will be the primary marketing liaison across internal and external teams while owning development, execution and reporting of performance marketing activities for VICEâ??s digital business. You will be able to build and execute strategies for each market target and marketing channel to achieve an overall business performance goal. You're an organized, consumer marketer with strong interpersonal skills and history of success leading performance driven marketing launches.
Responsibilities: Responsible for 7-figure revenue target against consumer revenue streams with specific targets for app downloads, subscribers, and ticket sales
Craft briefs, provide feedback, and act as primary liaison to internal creative & design teams
You will run a small team to operate social, search, email, and push marketing channels
As part of the leadership team for emerging products & experiences group, provide strategic mentorship on direction and strategy of offerings from a customer growth perspective
You will lead planning and development of DTC launch campaigns. Set and run marketing budget, performance goals and media plans
Implement tracking and monitoring of campaign performance in flight and post campaign
You will actively optimize and course correct campaigns in flight towards marketing goals and meaningful metrics
Establish and implement the processes and procedures to run the project from planning to execution
Build and sustain partnerships with internally and externally facing partners to garnish project support and agreement
You extract and share consumer insights and business findings from analyzing marketing activities
Qualifications: 5-7 years in B2C marketing, with a track record of crafting, planning and executing customer acquisition & retention campaigns to drive transformative business results
Deep channel expertise across the entire marketing mix including offline and online channels
Intimate understanding and application of performance marketing tactics and attribution methodologies
Excellent communication and presentation skills
Exceptional organizational skills and attention to detail
Ability to project manage/prioritize multiple projects at a time
Self-starter who can power through ambiguity and thrives in a fast-paced, dynamic start-up environment
If you require a reasonable accommodation during the application and selection process, please let us know. We will work together to best meet your needs.
Disclaimers: Equal Employment Opportunities: VICE is proud to be an equal opportunity employer that strives to create and maintain a workplace that celebrates inclusion and diversity. At VICE, we understand that inclusion and diversity is a major benefit to our employees, our readers and viewers, and our company culture. We treat all applicants and employees fairly without regard to age, alienage or citizenship status, color, disability, gender, gender identity and expression, marital status and partnership status, national origin, pregnancy, race, religion/creed, sexual orientation, arrest or conviction record, caregiver status, credit history, unemployment status, salary history, status as a victim of domestic violence, stalking and sex offenses, status as a veteran or active military service member, or any other characteristic protected by applicable law.
VICE requires that all employees have proper authorization to work in the U.S. Should an applicant require employment sponsorship, VICE will determine, in its sole discretion, whether such sponsorship will be provided.
Qualified applicants with criminal histories will be considered for employment in a manner consistent with the New York City Fair Chance Act or other applicable laws.
Qualified candidates must be able to perform the essential functions of this position satisfactorily, with or without a reasonable accommodation. The requirements and essential functions described above are not an exhaustive list and instead are meant to describe the general nature and level of work required of the job. VICE reserves the right to modify the essential functions of this position where a legitimate business exists.
To all recruitment agencies: Unless otherwise indicated, VICE does not accept agency resumes and is not responsible for any fees or expenses related to such unsolicited resumes.