Director, Creative & Client Strategy

VICE Media

Multiple Locations

0 year(s)

Job Description
<p><strong>Position summary:</strong></p>
<p><span style="font-weight: 400;">VICE is seeking a branded content expert to further establish our position as APAC’s leaders in authentic branded content.&nbsp;</span></p>
<p><span style="font-weight: 400;">The ideal candidate will be equally fluent in the realms of content and commercial.&nbsp;</span></p>
<p><span style="font-weight: 400;">You will have proven and extensive experience in the delivery of best in class branded video and editorial content, across multiple digital formats and platforms, and across the APAC region.&nbsp;</span></p>
<p><span style="font-weight: 400;">You will be a source of interesting, entertaining, and groundbreaking ideas that serve both our audience and our clients, and be able to shape a strategic narrative that makes our pitches irresistible to clients. You will also be able to hold sway in a room (or zoom) full of senior clients.&nbsp;&nbsp;</span></p>
<p><span style="font-weight: 400;">You will be a natural leader, with exceptional teamwork skills, and an unbridled interest and enthusiasm for youth culture and everything the VICE brand(s) represents. You will also possess solid management skills, salesmanship, a strong understanding of digital advertising and media, and an eye for creative excellence and a deep understanding of the production process.</span></p>
<p><span style="font-weight: 400;">With a small and brilliant team of creatives and client strategists reporting into you, you will be responsible for maintaining a gold standard for our pitches, increasing conversion rates and continually evolving our commercial offering in line with the market and our client needs.&nbsp;</span></p>
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<p><strong>Primary responsibilities:</strong></p>
<li style="font-weight: 400;"><span style="font-weight: 400;">Leadership and oversight of our strategic and creative responses to a high volume of briefs and RFPs coming in to the teams across the APAC region, primarily focussed around branded content partnerships that are activated across our digital ecosystem.</span></li>
<li style="font-weight: 400;"><span style="font-weight: 400;">Get heavily involved in significantly sized VICE pitches across the region, driving the strategy, ideas, presentation and pitch in concert with sales.&nbsp;</span></li>
<li style="font-weight: 400;"><span style="font-weight: 400;">Work with other departments including production and client services to elevate the quality, sharability, watchability, and authenticity of all VICE partner content across APAC.</span></li>
<li style="font-weight: 400;"><span style="font-weight: 400;">Develop and evolve our commercial offering and pioneer new formats and approaches that keep us ahead of other publishers in the eyes of clients.&nbsp;</span></li>
<li style="font-weight: 400;"><span style="font-weight: 400;">Oversee and manage the workflow for VICE pitches in the region through WIPs, consistent catch-ups with sales teams, and daily communication with your creative and strategy teams.</span></li>
<li style="font-weight: 400;"><span style="font-weight: 400;">Collaborate with other teams on large scale VICE partnership opportunities, and develop key tentpole creative products in partnership with editorial teams for the regional salesforce to monetize.</span></li>
<li style="font-weight: 400;"><span style="font-weight: 400;">Our ideal candidate has 8+ years of relevant industry experience, preferably with a publisher, or alternatively with a branded content agency, in-house content team or production company.</span></li>
<li style="font-weight: 400;"><span style="font-weight: 400;">A deep and demonstrated understanding of youth culture across music, fashion, travel, and pop culture.</span></li>
<li style="font-weight: 400;"><span style="font-weight: 400;">A deep understanding of video content and entertainment.</span></li>
<li style="font-weight: 400;"><span style="font-weight: 400;">Strong experience with audience insights and strategic development.&nbsp;</span></li>
<li style="font-weight: 400;"><span style="font-weight: 400;">Experience across a range of APAC markets.&nbsp;</span></li>
<li style="font-weight: 400;"><span style="font-weight: 400;">Excellent presentation, written and verbal communication skills;</span></li>
<li style="font-weight: 400;"><span style="font-weight: 400;">The ability to work under tight deadlines while balancing multiple projects;</span></li>