Senior Media Strategist

VICE Media

Multiple Locations


0 year(s)
Full-Time
N/A


Job Description
<p><strong>The role&nbsp;</strong></p>
<p><span style="font-weight: 400;">The Senior Media Strategist DACH will be responsible for managing workflow and pricing development within the local DACH market, responsibility for the implementation of new tools and systems, developing in-depth strategies and media solutions to meet VICE’s and Refinery29's partners objectives, reporting into Head of Media Strategy EMEA. You will work across multiple departments including sales, creative, production, strategy and marketing.&nbsp;</span></p>
<p>&nbsp;</p>
<p><strong>Responsibilities&nbsp;</strong></p>
<ul>
<li style="font-weight: 400;"><span style="font-weight: 400;">Develop media strategies in collaboration with the VICE sales, creative, strategy and production teams&nbsp;</span></li>
<li style="font-weight: 400;"><span style="font-weight: 400;">Develop accurate and effective DACH and international media plans across display, video and social</span></li>
<li style="font-weight: 400;"><span style="font-weight: 400;">Build activation strategies for integrated content campaigns with particular focus on audience, platform and measurement&nbsp;</span></li>
<li style="font-weight: 400;"><span style="font-weight: 400;">Effectively manage and monetise VICE owned and third-party inventory (YouTube, Facebook, Snapchat)&nbsp;</span></li>
<li style="font-weight: 400;"><span style="font-weight: 400;">Work with internal data teams to push forward the use of data in media strategies, optimize reports and benchmarks&nbsp;</span></li>
<li style="font-weight: 400;"><span style="font-weight: 400;">Knowledge of brand studies and research methods in order to evaluate the success of media partnerships&nbsp;</span></li>
<li style="font-weight: 400;"><span style="font-weight: 400;">Work with teams across EMEA to align digital media strategies for cross market activation and commercial propositions&nbsp;</span></li>
<li style="font-weight: 400;"><span style="font-weight: 400;">Provide recommendations to optimise and adapt digital campaigns according to delivery, data insights and analytics&nbsp;</span></li>
</ul>
<p>&nbsp;</p>
<p><strong>Skills &amp; Experience&nbsp;</strong></p>
<ul>
<li style="font-weight: 400;"><span style="font-weight: 400;">Extensive experience in media and/or a publishing environment, with a focus on developing campaign and content strategy&nbsp;</span></li>
<li style="font-weight: 400;"><span style="font-weight: 400;">Extensive experience of paid social media campaign &amp; management experience in using Facebook Ads Manager, Snapchat &amp; Twitter Ads Platform, &amp; Google AdWords&nbsp;</span></li>
<li style="font-weight: 400;"><span style="font-weight: 400;">A demonstrated ability to bring creative ideas to life&nbsp;</span></li>
<li style="font-weight: 400;"><span style="font-weight: 400;">Fluent in German &amp; English&nbsp;</span></li>
<li style="font-weight: 400;"><span style="font-weight: 400;">Deep knowledge of technological, cultural and media trends&nbsp;</span></li>
<li style="font-weight: 400;"><span style="font-weight: 400;">Deep knowledge of insight tools (Quantcast, GWI etc.)&nbsp;</span></li>
<li style="font-weight: 400;"><span style="font-weight: 400;">Ability to critique strategic and creative approach&nbsp;</span></li>
<li style="font-weight: 400;"><span style="font-weight: 400;">A proactive and independent work ethos&nbsp;</span></li>
<li style="font-weight: 400;"><span style="font-weight: 400;">A passionate and curious approach to innovative and non-traditional brand communications&nbsp;</span></li>
<li style="font-weight: 400;"><span style="font-weight: 400;">A great communicator who can demonstrate emotional intelligence when building relationships with key internal stakeholders and clients&nbsp;</span></li>
<li style="font-weight: 400;"><span style="font-weight: 400;">Familiarity and genuine interest in VICE, our family of sites and our tone of voice&nbsp;</span></li>
</ul>
<p>&nbsp;</p>
<p><span style="font-weight: 400;">We're looking forward to hearing from you!!</span></p>
<p>&nbsp;</p>