E-Mail Marketing Manager

Columbia Sportswear, Inc.

Oregon


0 year(s)
Full-Time
N/A


Job Description
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DEAR RULE-BREAKERS, DREAMERS, CREATIVE MINDS: WE WANT YOU.
Here at SOREL, we believe you are your most powerfultooland your determination makes you an unstoppable force.
It all started with an iconic boot. But today, its so much more. Our all-season footwear pushes the boundaries of function-first fashion, breaks away from predictable fashion trends, and rises to any (and all) occasions. The kind of stuff youll want to wear all day, every day.

The SORELculture is allaboutwho dare to draw outside the lines, but audaciously push forward as one. Its an institution of creators, doers and leaders who bring the spirit of the boot into everything.
We believe the future belongsto the creative. The passionate. The forward-thinkers.

So, are you ready to step up and step into your element? Walk with us.

ABOUT THE POSITION
TheSORELGlobal Brand Marketing & North America eCommerce team focuses on our consumers behavior and creating experiences around the globe to build their connection to our brand. Whether its media strategy, brand/product storytelling, content creation or partner activations, the consumer is at the heart of everything we do.

The Site Marketing & Operations team is looking for a E-Mail Marketing Manager to execute email program campaigns for Sorel.com. In this role, you will be focused on the development and strategy of email campaigns to drive engagement, sales, and consumer retention.

HOWYOULLMAKE A DIFFERENCEDevelops and Consults on execution and tactical strategy for brand, promotional, lifecycle and triggered marketing to achieve engagement and financial objectives.

Manage end-to-end campaign execution process: content strategy, creative briefing, scheduling, creative development, review, QA, deployment, and reporting. Strives for accuracy and timeliness in these efforts.

Executes and consults on development of testing, segmentation, and personalization strategies. Consults on marketing acquisition campaigns and tactics.

Performs advanced reporting. Consults on creation and improvement of reporting processes. Consults on ad hoc analysis to identify insights, trends, behaviors to improve program performance.

Manage development and maintenance of calendars, partnering with key stakeholders.

Participates and supports vendor meetings and administration of deliverables.


YOU AREHighly detail oriented, analytical, and can serve as a data expert

A strong communicator (verbal and written skills), including the ability to organize and communicate email channel outcomes to cross-functional partners and eCommerce leadership

Able to troubleshoot and solve problems in a dynamic fast paced environment

Passionate about fashion.


YOUHAVE5-8 years of email marketing experience.

Experience developing and executing Email marketing program(s), ideally within multi-channel retail environment.

Familiarity with all aspects of email program management: segmentation, production, QA, deliverability, lifecycle marketing.

Experience working with enterprise-level digital and email tools


To learn more about our hiring process during COVID-19, click here.

#LI-DS1






Here at SOREL, we believe you are your most powerful tool and the determination you find within is an unstoppable force. SOREL challenges the status quo by creating unexpected footwear that pushes the boundaries of function-first fashion. We stay in motion so you can push yourself forward.

Being part of the SOREL tribe is for the few that dare to draw outside the lines. Its a culture comprised of individuals audaciously pushing forward as one. New ideas fuel us as we explore the unknown, while never being afraid to charge the edge. SOREL is an institution of creators, doers and leaders who bring the spirit of the boot in everything we make.


This job description is not meant to be an all-inclusive list of duties and responsibilities, but constitutes a general definition of the position's scope and function in the company.


At Columbia Sportswear Company (CSC), we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, military and veteran status, and any other characteristic protected by applicable law. CSC believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool. All employment is decided on the basis of qualifications, merit, and business need.