Columbia Sportswear, Inc.:
Manager, Email Marketing Job in Burlington, VT

OUTGROWN YOUR OWN BACKYARD? COME PLAY IN OURS.

At Columbia, were as passionate about the outdoors as you are. And while our gear is available worldwide, were proud to be based in the Pacific Northwest, where natural wonders are our playground.
Every product we make and every task we undertake is inspired by the famous words of our founder Gert Boyle: Its perfect. Now make it better. As pioneers of relentless improvement, we are constantly evolving.
We believe the outdoors is ours to protect and strive to keep our planet healthy. We believe in empowering people to experience the outdoors to the fullest.

And we believe in you.

ABOUT THE POSITION

The eCommerce team powers our US and Canada Columbia.com sites as well as our Customer Care Center. From merchandising and marketing to product management and technology, the consumer is at the center of everything we do. And, the eCommerce team is known for the relentless improvement of the customer experience-always striving for a better, faster, easier experience.

As Columbia Sportswears Email Manager, you will lead the program and consult on the global technology roadmap. This role will be focused on planning and strategy to drive engagement, sales, and consumer retention. Responsibilities may include channel strategy, short range planning, owning the calendar, program optimization (segmentation, frequency, engagement, revenue), monitoring industry trends, campaign analysis, and presentations to Executive leadership.

HOW YOULL MAKE A DIFFERENCE
Leads short-range strategy for brand, promotional, lifecycle, and triggered marketing to achieve engagement and financial objectives.
Manages and improves end-to-end campaign process: content strategy, creative briefing, scheduling, creative development, review, QA, deployment, analysis, and reporting. Is accountable for direct reports' accurate and timely execution.
Performs advanced reporting, segmentation, and analysis. Oversees creation and improvement of reporting processes. Guides and supervises ad hoc analytics work to ensure alignment and support of channel objectives and strategy
Creates and manages testing, segmentation, and personalization strategies. Manages marketing acquisition campaigns.
Manages vendor relationships, meetings, and administration of deliverables. Consults on long-range vendor solutions and tooling.
Responsible for ensuring calendar alignment with integrated campaign plans partnership with key stakeholders to resolve intra-department conflicts.
Performs other duties as assigned

YOU ARE
Expert in all aspects of email program management: segmentation, production, QA, deliverability, lifecycle marketing.
A proven leader, with a track record of building strong teams where employees feel valued and developed
Organized and effective in communicating with employees, cross-functional teams, and senior leadership

YOU HAVE
Bachelor's or masters degree, or applicable certification or equivalent experience.
5 years functional experience.
Experience managing individual contributors and a department or acted as a lead.
Experience managing Email marketing program(s), ideally within multi-channel retail environment.
Experience working with enterprise-level digital tools








Columbia Sportswear Company and our portfolio of brands, including Columbia, SOREL, Mountain Hardwear and prAna, know a thing or two about adventures. After all, we've been on one since 1938, working to perfect the art of enjoying the outdoors. Behind everything we make is an employee who's found that the greatest adventure starts with joining a company that strives to do the right thing.


This job description is not meant to be an all-inclusive list of duties and responsibilities, but constitutes a general definition of the position's scope and function in the company.


At Columbia Sportswear Company (CSC), we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, military and veteran status, and any other characteristic protected by applicable law. CSC believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool. All employment is decided on the basis of qualifications, merit, and business need.