Digital Sales Manager (Europe East)

Columbia Sportswear, Inc.

Multiple Locations

0 year(s)
Job Description
Location: Warsaw, Poland (our Polish office is based in Warsaw. Several days per week will be spent at the office + several days will be spent working from home per our policy). Role can also be based in Munich (Germany) with the same policy.Reports to: Senior Digital Sales Manager EuropeEffective Date: ASAP, permanent contract


At Columbia, we’re as passionate about the outdoors as you are. And while our gear is available worldwide, we’re proud to be founded and headquartered in the Pacific Northwest region of the United States, where natural wonders are our playground.

Every product we make and every task we undertake is inspired by the famous words of our founder Gert Boyle: “It’s perfect. Now make it better.” As pioneers of relentless improvement, we are constantly evolving.

We believe the outdoors is ours to protect and strive to keep our planet healthy. We believe in empowering people to experience the outdoors to the fullest.

And we believe in you.


We’re looking for a results-driven Digital Sales Manager to manage all Sales functions for assigned Digital Wholesale Accounts in the region to ensure their business growth according to sales targets. The Digital Sales Manager will provide complete and appropriate solutions for every customer in-order-to boost top-line revenue growth, customer acquisition levels, and profitability. You will join a Wholesale Digital Center of Excellence : A team of dynamic, international, and Digital savvy individuals based across Europe whom you will be working with closely.


Manage and improve online sales growth

Responsible for budget, planning and managing the online customers in the European Eastern market (Poland, possibly Germany/Czech Republic/Slovakia)
Execute the overall Columbia & Sorel digital GTM strategy, working closely with the Digital Sales Manager in Europe, Regional Marketing Manager or EU Digital Marketing Manager.
Analyze sales, and performance by style, category, and Brand, use this knowledge and trend direction to provide recommendations to maximize opportunities and limit sell-thru risks
Maximize revenues, market share, brand presence online, margin, and level of service based on analytics of sales, product, traffic, and conversion performance.

Drive and launch branded shopping experiences

Playing a key role in bringing to life the brand’s creative vision within the wholesale online accounts to deliver an optimized brand experience, brand presence, and impactful digital product launch aligned with our European Marketing calendar.
Working with the local key account and sales managers to help articulate and execute the plan for how products will be sold and differentiated across our multiple channels
Working with multi-functional teams in Marketing, Merchandising, Planning, and Account Services to align with the European strategy and optimize the customer experience.

Implement consumer-centric approach

Create, review and present assortment plans for defined digital accounts on a seasonal base.
Ensure customer classification maintenance by distribution channel, country, and organization
Work closely with the marketing team and ensure the online brand experience is supported by the assortment and promotional activity.


University-level diploma or degree in Business Administration or related discipline. Related equivalent experience can substitute for education requirements.
Must have a minimum of 2-4 years of Sales experience from a FMCG, ideally for a major sports/outdoor brand
Must have knowledge and understanding of wholesale e-commerce (Digital/Pure Players business) of the Polish and European sporting goods / outdoor industry
Strong business judgment, proven ability to influence others
Strong web culture, technologies, e-marketing, Social, SEO…
Excellent interpersonal skills and ability to influence others.
Excellent organizational skills and attention to detail.
Solid knowledge of Microsoft office with strength in excel and powerpoint


Polish and English fluent. German a plus.
Able to analyze market conditions and respond with appropriate strategies and direction.
Able to define, develop and lead regional online channel strategy in a fast-paced, rapidly changing environment
Highly energetic, goal-oriented and driven individual, an analytical strategic mindset.
Skilled at assortment creation and understanding of product lines and categories
Skilled and versed in utilizing e-commerce marketing tools (i.e. ad words, banner adverts) and terminology (i.e. ROaS, traffic, conversion)
At ease in an international environment with remote and multicultural teams
A true team player who enjoys connecting and learning from others. You also like to bring fun at work !
An outdoor/sports passionate who enjoys sharing its passion.
Passionate about learning new skills and always bring a Growth mindset to the office!
Available to travel up to 30%

We are all about connecting active people with their passions. If you crave adventure, innovation, quality and – best of all – fun, this is where you belong.
Columbia Sportswear Company celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an equal opportunity employer.


Columbia Sportswear Company and our portfolio of brands, including Columbia, SOREL, Mountain Hardwear and prAna, know a thing or two about adventures. After all, we've been on one since 1938, working to perfect the art of enjoying the outdoors. Behind everything we make is an employee who's found that the greatest adventure starts with joining a company that strives to do the right thing.

This job description is not meant to be an all-inclusive list of duties and responsibilities, but constitutes a general definition of the position's scope and function in the company.