Columbia Sportswear, Inc.:
Digital Marketing Specialist (Search Engine Advertising) Job in Burlington, VT
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Closed
Burlington, VT
Full-time
About the job
OUTGROWN YOUR OWN BACKYARD? COME PLAY IN OURS.At Columbia, we’re as passionate about the outdoors as you are. And while our gear is available worldwide, we’re proud to be based in the Pacific Northwest, where natural wonders are our playground.Every product we make and every task we undertake is inspired by the famous words of our founder Gert Boyle: “It’s perfect. Now make it better.” As pioneers of relentless improvement, we are constantly evolving.We believe the outdoors is ours to protect and strive to keep our planet healthy. We believe in empowering people to experience the outdoors to the fullest.And we believe in you.
ABOUT THE POSITION
We are searching for a talented Digital Marketing Specialist to join our eCommerce Marketing team at our EMEA HQ, responsible for our renowned brands, Columbia and Sorel.
As a Digital Marketing Specialist, you will have the opportunity to apply your expertise in managing paid search campaigns and executing digital marketing strategies that drive traffic and sales on our ecommerce website. We are looking for a candidate who is not only creative and analytical but also thrives in an international environment.
You will report to the eCommerce Marketing Manager and work closely with the traffic acquisition and web merchandising team. Your contributions will play a direct role in the success of Columbia's digital business, and you will have the opportunity to help shape our digital capabilities and best practices.
HOW YOU’LL MAKE THE DIFFERENCE
Plan and execute search engine advertising campaigns (Google Ads, Bing Ads, etc.) to maximize ROI and drive traffic and sales on ecommerce platforms.
Develop and implement digital marketing strategies that align with business goals and objectives.
Monitor and optimize campaign performance by analyzing data, conducting A/B tests, and adjusting campaigns accordingly.
Work with cross-functional teams to ensure marketing campaigns are aligned with brand guidelines and marketing objectives.
Conduct keyword research and analyze competitor campaigns to identify new opportunities.
Stay up to date with the latest trends and best practices in digital marketing and search engine advertising.
Provide regular reports on campaign performance and recommend improvements.
YOU ARE
Customer experience focused. Strong interpersonal skills and demonstrated ability to work as a team player
Very good organizational, multi-tasking and time management skills
Ability to conceptualize, scope, and execute projects to strict deadlines
English fluent; any other languages are a plus
Curious and always seeking for ways to learn and grow
YOU HAVE
3+ years of experience for an international website / e-marketing or eCommerce background
Strong knowledge of search engine advertising platforms (Google Ads, Bing Ads, etc.).
Excellent analytical skills and attention to detail
Google Ads certification is a plus.
The outdoors is diverse. In nature, different colors, shapes and species thrive due to their diversity. Diverse perspectives lead to creativity and innovation. Equity leads to empowerment. Inclusion leads to teamwork. We’ve grown from a family business to a global company because we understand what been making clothing and footwear so that more people can enjoy the outdoors. We connect active people with their passions across race, ethnicity, gender, ability, religion, age and sexual orientation. Doing the right thing for our consumers, customers, employees, the company and our communities is one of our core values. We are dedicated to relentless improvement in diversity, equity and inclusion in our company culture because of one thing that we all agree on: the outdoors is for all of us.
#LI-LA1
Columbia Sportswear Company and our portfolio of brands, including Columbia, SOREL, Mountain Hardwear and prAna, know a thing or two about adventures. After all, we've been on one since 1938, working to perfect the art of enjoying the outdoors. Behind everything we make is an employee who's found that the greatest adventure starts with joining a company that strives to do the right thing.
This job description is not meant to be an all-inclusive list of duties and responsibilities, but constitutes a general definition of the position's scope and function in the company.
| #LI-DNI
ABOUT THE POSITION
We are searching for a talented Digital Marketing Specialist to join our eCommerce Marketing team at our EMEA HQ, responsible for our renowned brands, Columbia and Sorel.
As a Digital Marketing Specialist, you will have the opportunity to apply your expertise in managing paid search campaigns and executing digital marketing strategies that drive traffic and sales on our ecommerce website. We are looking for a candidate who is not only creative and analytical but also thrives in an international environment.
You will report to the eCommerce Marketing Manager and work closely with the traffic acquisition and web merchandising team. Your contributions will play a direct role in the success of Columbia's digital business, and you will have the opportunity to help shape our digital capabilities and best practices.
HOW YOU’LL MAKE THE DIFFERENCE
Plan and execute search engine advertising campaigns (Google Ads, Bing Ads, etc.) to maximize ROI and drive traffic and sales on ecommerce platforms.
Develop and implement digital marketing strategies that align with business goals and objectives.
Monitor and optimize campaign performance by analyzing data, conducting A/B tests, and adjusting campaigns accordingly.
Work with cross-functional teams to ensure marketing campaigns are aligned with brand guidelines and marketing objectives.
Conduct keyword research and analyze competitor campaigns to identify new opportunities.
Stay up to date with the latest trends and best practices in digital marketing and search engine advertising.
Provide regular reports on campaign performance and recommend improvements.
YOU ARE
Customer experience focused. Strong interpersonal skills and demonstrated ability to work as a team player
Very good organizational, multi-tasking and time management skills
Ability to conceptualize, scope, and execute projects to strict deadlines
English fluent; any other languages are a plus
Curious and always seeking for ways to learn and grow
YOU HAVE
3+ years of experience for an international website / e-marketing or eCommerce background
Strong knowledge of search engine advertising platforms (Google Ads, Bing Ads, etc.).
Excellent analytical skills and attention to detail
Google Ads certification is a plus.
The outdoors is diverse. In nature, different colors, shapes and species thrive due to their diversity. Diverse perspectives lead to creativity and innovation. Equity leads to empowerment. Inclusion leads to teamwork. We’ve grown from a family business to a global company because we understand what been making clothing and footwear so that more people can enjoy the outdoors. We connect active people with their passions across race, ethnicity, gender, ability, religion, age and sexual orientation. Doing the right thing for our consumers, customers, employees, the company and our communities is one of our core values. We are dedicated to relentless improvement in diversity, equity and inclusion in our company culture because of one thing that we all agree on: the outdoors is for all of us.
#LI-LA1
Columbia Sportswear Company and our portfolio of brands, including Columbia, SOREL, Mountain Hardwear and prAna, know a thing or two about adventures. After all, we've been on one since 1938, working to perfect the art of enjoying the outdoors. Behind everything we make is an employee who's found that the greatest adventure starts with joining a company that strives to do the right thing.
This job description is not meant to be an all-inclusive list of duties and responsibilities, but constitutes a general definition of the position's scope and function in the company.
| #LI-DNI