Columbia Sportswear, Inc.:
eCommerce Traffic Acquisition Specialist (8 months fixed-term contract) Job in Burlington, VT
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Burlington, VT
Full-time | Ecommerce
About the job
Lead the Acquisition strategy and ensure success of paid traffic campaigns for Columbia and SOREL brands, in alignment with the content and brand marketing calendar and strategy, in close collaboration with the rest of the E-commerce team and brand marketing team.
OUTGROWN YOUR OWN BACKYARD? COME PLAY IN OURS.
At Columbia, were as passionate about the outdoors as you are. And while our gear is available worldwide, were proud to be based in the Pacific Northwest, where natural wonders are our playground.
Every product we make and every task we undertake is inspired by the famous words of our founder Gert Boyle: Its perfect. Now make it better. As pioneers of relentless improvement, we are constantly evolving.
We believe the outdoors is ours to protect and strive to keep our planet healthy. We believe in empowering people to experience the outdoors to the fullest.
And we believe in you.
ABOUT THE POSITION
Lead the Acquisition strategy and ensure success of paid traffic campaigns for Columbia and SOREL brands, in alignment with the content and brand marketing calendar and strategy, in close collaboration with the rest of the E-commerce team and brand marketing team.
HOWYOULLMAKE ADIFFERENCE
Lead Columbia and Sorel Europe current customer acquisition efforts in Paid Search, Email, Retargeting, Affiliation and Paid social, ensuring high ROI is achieved and being the key contacts for 2 agencies and Google.
Manage the implementation of advertising assets from creation to optimization and reporting.
Create and follow ad-operations technical tickets when bugs appear or tag additions / enhancements are needed.
Manage the communication of the seasonal E-commerce Marketing calendar for campaigns and promotions to ensure all channels are informed and all opportunities are seized.
Support E-mail marketing operations: including database management, lead generation, campaign management, analysis, segmentation and customer insights / analytics generation.
Track and report KPIs on E-commerce marketing activities on a weekly and monthly basis.
Participate in the development of new automated campaigns to maximize marketing operations and conversion rate.
Participate in the effort of alignment and consistency in digital marketing across departments.
Liaise with the finance team to report budgets on a monthly basis.
Create the detailed e-commerce marketing budget plan for 2021 along with the E-commerce director.
Perform other duties as assigned.
YOU ARE
Customer experience focused. Strong interpersonal skills and demonstrated ability to work as a team player.
Strong organizational, multi-tasking and time management skills
Ability to conceptualize, scope, and execute projects to strict deadlines
Strong web culture, business, technologies, trends
Experience in coordinating ad-ops projects (tag implementation / debug)
Experienced with email marketing (campaign management, segmentation, personalization)
Experienced with Salesforce commerce cloud, AEM and web design tools, HTML, CSS - would be a plus.
Proficient in using web analytics (Adobe Analytics, Google Analytics) to drive actionable insights.
Highly Proficient in Microsoft Office (especially PPT & Excel)
Oral and written English, French is a strong asset.
Excellent problem solving skills able to identify, analyze and propose solutions to technical and business issues.
YOU HAVE
3+ years of Traffic management experience on multiple channels including Paid search, paid social, re-targeting and Affiliates
Masters degree in Business, Marketing or Digital
3+ years of experience for an international website / e-marketing or eCommerce background
Available for a 8 months full time role from July/August 2020.
Columbia Sportswear Company and our portfolio of brands, including Columbia, SOREL, Mountain Hardwear and prAna, know a thing or two about adventures. After all, we've been on one for over 70 years, constantly working to perfect the art and enjoyment of the greater outdoors. Behind everything we make is an employee who's found that the greatest adventure starts with joining a company that offers them much more than just a paycheck.
This job description is not meant to be an all-inclusive list of duties and responsibilities, but constitutes a general definition of the position's scope and function in the company.
OUTGROWN YOUR OWN BACKYARD? COME PLAY IN OURS.
At Columbia, were as passionate about the outdoors as you are. And while our gear is available worldwide, were proud to be based in the Pacific Northwest, where natural wonders are our playground.
Every product we make and every task we undertake is inspired by the famous words of our founder Gert Boyle: Its perfect. Now make it better. As pioneers of relentless improvement, we are constantly evolving.
We believe the outdoors is ours to protect and strive to keep our planet healthy. We believe in empowering people to experience the outdoors to the fullest.
And we believe in you.
ABOUT THE POSITION
Lead the Acquisition strategy and ensure success of paid traffic campaigns for Columbia and SOREL brands, in alignment with the content and brand marketing calendar and strategy, in close collaboration with the rest of the E-commerce team and brand marketing team.
HOWYOULLMAKE ADIFFERENCE
Lead Columbia and Sorel Europe current customer acquisition efforts in Paid Search, Email, Retargeting, Affiliation and Paid social, ensuring high ROI is achieved and being the key contacts for 2 agencies and Google.
Manage the implementation of advertising assets from creation to optimization and reporting.
Create and follow ad-operations technical tickets when bugs appear or tag additions / enhancements are needed.
Manage the communication of the seasonal E-commerce Marketing calendar for campaigns and promotions to ensure all channels are informed and all opportunities are seized.
Support E-mail marketing operations: including database management, lead generation, campaign management, analysis, segmentation and customer insights / analytics generation.
Track and report KPIs on E-commerce marketing activities on a weekly and monthly basis.
Participate in the development of new automated campaigns to maximize marketing operations and conversion rate.
Participate in the effort of alignment and consistency in digital marketing across departments.
Liaise with the finance team to report budgets on a monthly basis.
Create the detailed e-commerce marketing budget plan for 2021 along with the E-commerce director.
Perform other duties as assigned.
YOU ARE
Customer experience focused. Strong interpersonal skills and demonstrated ability to work as a team player.
Strong organizational, multi-tasking and time management skills
Ability to conceptualize, scope, and execute projects to strict deadlines
Strong web culture, business, technologies, trends
Experience in coordinating ad-ops projects (tag implementation / debug)
Experienced with email marketing (campaign management, segmentation, personalization)
Experienced with Salesforce commerce cloud, AEM and web design tools, HTML, CSS - would be a plus.
Proficient in using web analytics (Adobe Analytics, Google Analytics) to drive actionable insights.
Highly Proficient in Microsoft Office (especially PPT & Excel)
Oral and written English, French is a strong asset.
Excellent problem solving skills able to identify, analyze and propose solutions to technical and business issues.
YOU HAVE
3+ years of Traffic management experience on multiple channels including Paid search, paid social, re-targeting and Affiliates
Masters degree in Business, Marketing or Digital
3+ years of experience for an international website / e-marketing or eCommerce background
Available for a 8 months full time role from July/August 2020.
Columbia Sportswear Company and our portfolio of brands, including Columbia, SOREL, Mountain Hardwear and prAna, know a thing or two about adventures. After all, we've been on one for over 70 years, constantly working to perfect the art and enjoyment of the greater outdoors. Behind everything we make is an employee who's found that the greatest adventure starts with joining a company that offers them much more than just a paycheck.
This job description is not meant to be an all-inclusive list of duties and responsibilities, but constitutes a general definition of the position's scope and function in the company.