Sr Manager - International Distributor Marketing

Columbia Sportswear, Inc.

Oregon


0 year(s)
Full-Time
N/A


Job Description


OUTGROWN YOUR OWN BACKYARD? COME PLAY IN OURS.At Columbia, were as passionate about the outdoors as you are. And while our gear is available worldwide, were proud to be based in the Pacific Northwest, where natural wonders are our playground.
Every product we make and every task we undertake is inspired by the famous words of our founder Gert Boyle: Its perfect. Now make it better. As pioneers of relentless improvement, we are constantly evolving.
We believe the outdoors is ours to protect and strive to keep our planet healthy. We believe in empowering people to experience the outdoors to the fullest.
And we believe in you.

ABOUT THE POSITIONIn Global Brand Marketing, we focus on our consumers behavior, and create experiences around the globe to build their connection to our brand. Whether its media strategy, brand/product storytelling, content creation or partner activations, the consumer is at the heart of everything we do. And, we continue to stay true to our brand, even as we evolve to meet the demands of the ever-changing landscape

The Marketing team is looking for a Senior Manager International DistributorMarketing who will manage all marketing support for dealer partners globally, ensuring they have the tools they need to successfully and properly represent the Columbia brand. In this role, you will haveoversight of all marketing execution and regional strategy within the International Distributor Region (IDR) business, including all brand communications, retail environments, key accounts, omni-channel marketing, sponsorships, events, and other regionally-specific tactics.

HOWYOULLMAKE A DIFFERENCEEffectively manage a core team of marketing, while overseeing work executed externally by IDR partners.

Serve as a trusted advisor, providing strategic marketing guidance to GM of IDR as well as IDR business partners.

Partner closely with the GM of IDR and merchandising and sales leads to ensure an aligned seasonal go-to-market (GTM) process.

Coordinate and/or chair international business development meetings and lead marketing presentations at international sales meetings.

Provide oversight of all marketing execution and strategy regionally for the Columbia Brand.

Create and deliver all brand communications (traditional and digital media, social media, PR), as well as retail environments, key accounts, omni-channel marketing, sponsorships, events, and other tactics that apply.

Partner closely with Regional Brand Management and Global Brand Environments to apply global stories and initiatives wisely within your region and work with local and global resources to create region-specific marketing, as appropriate.

Relay regional market intelligence to global organization and assist with transcreation of global campaigns.


YOU AREA subject matter expert on brand and marketing

Culturally savvy, possessing an understanding of and appreciation for diplomatic, cross-cultural communication

Able to build solid relationships with colleagues and partners and serve as a collaborative partner

Passionate about the outdoors


YOUHAVE10+ years of brand, marketing, communications experience

Previous marketing experience that spans all channels - traditional and digital media, social media, PR, retail environments, key accounts, omni-channel marketing, sponsorships, events, etc

Previous experience managing a team

Clear understanding of the retail industry


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Columbia Sportswear Company and our portfolio of brands, including Columbia, SOREL, Mountain Hardwear and prAna, know a thing or two about adventures. After all, we've been on one since 1938, working to perfect the art of enjoying the outdoors. Behind everything we make is an employee who's found that the greatest adventure starts with joining a company that strives to do the right thing.


This job description is not meant to be an all-inclusive list of duties and responsibilities, but constitutes a general definition of the position's scope and function in the company.


At Columbia Sportswear Company (CSC), we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, military and veteran status, and any other characteristic protected by applicable law. CSC believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool. All employment is decided on the basis of qualifications, merit, and business need.