Amazon Marketing & Brand Specialist

Columbia Sportswear, Inc.

Multiple Locations


0 year(s)
Full-Time
N/A


Job Description


OUTGROWN YOUR OWN BACKYARD? COME PLAY IN OURS.

At Columbia, were as passionate about the outdoors as you are. And while our gear is available worldwide, were proud to be founded and headquartered in the Pacific Northwest region of the United States, where natural wonders are our playground.
Every product we make and every task we undertake is inspired by the famous words of our founder Gert Boyle: Its perfect. Now make it better. As pioneers of relentless improvement, we are constantly evolving.

We believe the outdoors is ours to protect and strive to keep our planet healthy. We believe in empowering people to experience the outdoors to the fullest.

And we believe in you.


ABOUT THE POSITION

As a member of the sales team, the Amazon Marketing & Brand Specialist is responsible for content management & marketing activities with Amazon and other web accounts to increase brand presence, increase customer engagement and ensure the growth of revenue and profitability according to sales projections. The overarching aim of this role is to accelerate and optimize sell through on Amazon as well as identifying opportunities through competitor and assortment analysis. The scope of this role involves all European markets Amazon is and will be operating in and requires a broad understanding of the legal frameworks across European countries.

HOW YOULL MAKE A DIFFERENCE

PRODUCT MERCHANDISING

Responsible for content management: A+ content, title/copy/product description/keywords optimization

Analyzing product offers to determine effectiveness and opportunity

Search Engine Optimization (SEO) for keyword ranking & exposure also to be applied at Google search

Monitoring of market places (3P Share and price changes) to strengthen brand strategy

Assists with implementing product strategy and assortment to maximize sales and profitability of a given area

Weekly /monthly sell-through analysis and reporting of best sellers and worst sellers and advise on key actions

Assortment and competitor analysis to identify gaps and opportunities based on sell-through data and consumer behavior


Expected outcome: To measure and track effectiveness of content change with the goal of increasing sales & conversion while reducing costs and to ensure the right brand representation in the fragmented European market

MARKETING ACTIVITIES

Drive traffic and execute relevant digital marketing campaign working with the marketing and digital marketing teams

Analyse product trends and make recommendations and improvements based on data driven analysis. Must understand and influence Amazon selling ranking algorithm.

Data driven decision making for promotional planning, execution and optimization

Conduct monthly/quarterly/annual advertising plans working with 3rd party agencies

Monitor and measure marketing activities and reporting of the campaign results controlling ROI and success parameters (e.g. Vine, AMS etc.).

Align and adapt Amazon marketing activities to the general activation plan of the company with the marketing and e-com departments. Regularly (bi-weekly) exchange with marketing and e-com department to ensure communication and information flow


Expected outcome: To increase traffic towards our Brands & products to optimize sales


CROSS FUNCTIONAL COLLABORATION

Work with the sales team to optimize Amazon content and support processes for effective launches and content refresh for existing products
Partner with Channel Manager to help ensure execution of seasonal financial plans and merchandise strategies.
Inform and implement creative promotions and marketing campaigns in close collaboration with the marketing and e-com departments
Assist with the execution of merchandising and marketing strategies that will lead to meeting and exceeding sales and margin goals.
Liaise and partner with other cross functional teams such as Product, Account Services, Operations and local marketing sales.

Expected outcome: To work closely with the marketing and ecomm team to create the online brand experience and match the assortment and promotional activity


YOU HAVE

Bachelors/Master degree in Business, Digital, Communications or Merchandising or applicable certification and/or equivalent experience.

At least 2 years experience in digital merchandising & trade marketing with a focus on online channels.

Experience with Amazon Vendor Central is a MUST

Knowledge in PPC Management (Amazon Sponsored Product & AMS)

Track record of managing AdWords, Amazon Sponsored and Social campaigns

Proven SEO management experience

Possess knowledge of merchandising, affiliate marketing and social media marketing

Market awareness of external retail trends

Understanding of retail math including intricacies of open to buy, inventory turnover and gross margin

Working knowledge of Excel including writing formulas



YOU ARE

Fluency in English is a must, an additional language is an added advantage (German or French)

Strong written and verbal communication skills with all levels of the organization

Exceptional analytical and problem-solving skills

Established method of personal organization

Ability to manage budget, workload and meet deadlines









Columbia Sportswear Company and our portfolio of brands, including Columbia, SOREL, Mountain Hardwear and prAna, know a thing or two about adventures. After all, we've been on one since 1938, working to perfect the art of enjoying the outdoors. Behind everything we make is an employee who's found that the greatest adventure starts with joining a company that strives to do the right thing.


This job description is not meant to be an all-inclusive list of duties and responsibilities, but constitutes a general definition of the position's scope and function in the company.