OUTGROWN YOUR OWN BACKYARD? COME PLAY IN OURS.
At Columbia, were as passionate about the outdoors as you are. And while our gear is available worldwide, were proud to be based in the Pacific Northwest, where natural wonders are our playground.
Every product we make and every task we undertake is inspired by the famous words of our founder Gert Boyle: Its perfect. Now make it better. As pioneers of relentless improvement, we are constantly evolving.
We believe the outdoors is ours to protect and strive to keep our planet healthy. We believe in empowering people to experience the outdoors to the fullest.
ABOUT THE POSITION
The eCommerce team powers our US and Canada Columbia.com sites as well as our Customer Care Center. From merchandising and marketing to product management and technology, the consumer is at the center of everything we do. And, the eCommerce team is known for the relentless improvement of the customer experience-always striving for a better, faster, easier experience.
As a Web Analyst, you'll work with internal and external clients to provide recommendations and drive eCommerce optimizations and insights. This position requires the analyst to have knowledge in web analytics, with a consulting and business savvy focus. The analyst will leverage their analytical skills to develop dashboards, reporting products, and ultimately insights that solve business problems. This position will report work collaboratively with various cross-functional teams including operations, marketing, merchandising, planning, and relevant stakeholders to drive eCommerce excellence and efficiency.
HOW YOU'LL MAKE A DIFFERENCE:
Maintain daily and weekly dashboards. Participate in weekly business review meetings. Identify traffic trends, abandonment issues, and opportunities for improving site conversion rates. Provide strategic insights and recommendations to increase site conversion and drive site improvements.
Provide monthly/quarterly deep-dive analysis of the Ecommerce business. Provide a holistic summary of performance and takeaways that take into consideration all device types, marketing programs, merchandising strategies, and promotions. Summarize and present findings to various management levels.
Collaborate with members of the Ecommerce team including Site Managers, Marketing, Merchandising, and Planning to provide analytic support to measure the performance of efforts. Guide end-users in identifying key performance indicators for their areas and then build appropriate reporting that provides insight into the performance of initiatives and approaches within each area.
Implement 3rd party tags in Tag Management System
Triage and help provide solutions to implementation issues
Oversee all web analytics tools to ensure accurate implementation and appropriate level of exposure, adoption, and utilization
Own the maintenance of ongoing metrics, reports, analyses, dashboards, etc. to drive key business decisions
Stay informed about, communicate, and apply current or new trends and best practices in web analytics
Develop processes and methodologies to automate reporting, where possible
Prioritize all ad hoc reporting requests based on potential business value
Develop ad-hoc and repetitive reports and information tools as requested. Combine data from multiple sources and formats into tools for planning decision support, analysis, auditing, and other purposes.
Research qualitative data from user-generated content feedback tools (customer product reviews, feedback tabs, customer care transcripts, etc.) to inform user experience improvements long-term.
Manage tag changes and implement new tag requests into a tag management tool.
Provide updates to stakeholders and management regarding project status.
Perform other duties as assigned.
Strong data interpretation and communications skills; proven ability to summarize and present complex findings clearly and concisely to various management levels.
Effective and persuasive presentations (verbal and written) for project teams and business leaders.
Proven ability to multi-task and work effectively in a dynamic environment.
Bachelors degree in business or quantitative field preferably in Business, Marketing, Finance, Statistics, or quantitative field.
5+ years of web analytics experience using Adobe Analytics/Omniture, Coremetrics, Web Trends, Tealeaf, and Google Analytics or like web analytic tools are required.
Experience with A/B, multivariate and other forms of web usability testing. Use of Adobe Test & Target a plus
Should be well versed in data layer structures and how they relate to the variable implementation
Demonstrate analytical and quantitative skills and the ability to use hard data and metrics to back up assumptions and develop business cases.
Strong critical thinking skills
Strong business acumen and ability to understand business/technical requirements for analysis purposes
Highly organized and detail-oriented
Strong ability to interpret data and make actionable business recommendations
A curious nature with a desire to understand and master new ecommerce techniques and strategies
Ability to manage time, priorities, and multiple deadlines in a fast-paced environment
Conduct testing of developed websites, tagging, and mobile sites during the development phase.
Conduct Quality Assurance testing before implementation (for the above development types)
Provide consultative direction, and enforce best practices and standards. Analyze web analytics data to answer ad-hoc business questions
Should have experience implementing Adobe analytics suite of products (on both websites and mobile apps)
MUST have experience with Tag Management Systems (Preferably Adobe DTM or Launch)
Columbia Sportswear Company and our portfolio of brands, including Columbia, SOREL, Mountain Hardwear and prAna, know a thing or two about adventures. After all, we've been on one since 1938, working to perfect the art of enjoying the outdoors. Behind everything we make is an employee who's found that the greatest adventure starts with joining a company that strives to do the right thing.
This job description is not meant to be an all-inclusive list of duties and responsibilities, but constitutes a general definition of the position's scope and function in the company.
At Columbia Sportswear Company (CSC), we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, military and veteran status, and any other characteristic protected by applicable law. CSC believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to