OUTGROWN YOUR OWN BACKYARD? COME PLAY IN OURS
At Columbia, were as passionate about the outdoors as you are. And while our gear is available worldwide, were proud to be based in the Pacific Northwest, where natural wonders are our playground.
Every product we make and every task we undertake is inspired by the famous words of our founder Gert Boyle: Its perfect. Now make it better. As pioneers of relentless improvement, we are constantly evolving.
We believe the outdoors is ours to protect and strive to keep our planet healthy. We believe in empowering people to experience the outdoors to the fullest.
ABOUT THE POSITION
The Sr ABTestingAnalystimplements the A/B testing program. This position works on high-impact A/B andpersonalizationtesting and optimization with the primary focus to provide coherent decision support, project & return-on-investment validation, and valuable insight into what drives improvements to our key performance indicators.
HOW YOU'LL MAKE A DIFFERENCE
Validates accuracy of data and results, conducts QA of site tagging needed for tests.
Partners directly with business owners and the eCommerce team to plan, execute, and analyze all A/B tests.
Collaborates with business partners to validate hypotheses and help stakeholders strategically plan site opportunities and future test plans
Drives the testing life cycle process from ideation to planning, requirements gathering, execution, analysis, and results in communication for each assignment.
Prioritizes testing calendar to make the best use of available traffic and testing resources and avoid any conflicts between tests.
Develops and documents testing processes and policies to further increase the quality and rigor in test execution.
Communicates and presents test results, insights, and recommendations to stakeholders based on statistical significance
Identifies consumer cohorts and creates personalized experiences to drive engagement.
Experienced with presenting insights and making recommendations persuasively
Experienced with user testing methodologies and user-centered design principles
Strong analytical, quantitative, and problem-solving skills
Strong attention to detail including ensuring accuracy and quality of outcomes
Able to work effectively in an agile, team environment
Able to multi-task and manage priorities and deliverables in alignment with goals
A Bachelor's degree, applicable certification, or equivalent experience
5+ years prior experience with eCommerce Analytics required
3+ years of experience designing and implementing A/B tests required
Experienced with optimization tools such as Adobe Target, Optimizely or Monetate
Experience with web analytics and web analytics tools such as Adobe Analytics
In-depth knowledge and experience of different testing approaches (A/B, MVT, Personalization, etc.)
Experience with project management tools such as Jira and Confluence
Columbia Sportswear Company and our portfolio of brands, including Columbia, SOREL, Mountain Hardwear and prAna, know a thing or two about adventures. After all, we've been on one since 1938, working to perfect the art of enjoying the outdoors. Behind everything we make is an employee who's found that the greatest adventure starts with joining a company that strives to do the right thing.
This job description is not meant to be an all-inclusive list of duties and responsibilities, but constitutes a general definition of the position's scope and function in the company.
At Columbia Sportswear Company (CSC), we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, military and veteran status, and any other characteristic protected by applicable law. CSC believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool. All employment is decided on the basis of qualifications, merit, and business need.