eComm Consumer Insights Specialist

Columbia Sportswear, Inc.

California


0 year(s)
Full-Time
N/A


Job Description


CLOTHING FOR POSITIVE CHANGE (C4PC)

From the farm to the factory to our closets, we all have an opportunity to create positive change through clothing as we work to fundamentally change the way clothing is made.

Do you want to join a team committed to creating positive change in the world through the C4PC movement?

ConsiderprAna, where you can transcend the current trends and demand more from your wardrobe and your employer; where you can help an enthusiastic and loyal audience celebrate the outdoors and their own unique style; and where you can help lessen our impact on the planet and its people every day.

ABOUT THE POSITION

The Ecommerce Consumer Insights Specialist is responsible for improving the consumer journey and identifying improvements to remain competitive to drive revenue growth for prana.com. This role will help develop and improve upon the customers digital experience. The Ecommerce Consumer Insights Specialist will leverage customer insights and research to partner with cross-functional teams to optimize onsite experiences while maintaining brand guidelines.

This role will support, execute, and action off of A/B testing initiatives and support various site ops workflows and processes. With an analytical and consumer-focused lens, this role will advocate for the consumer ensuring decisions are data-driven and the user experience is at the forefront.

HOW YOU'LL MAKE A DIFFERENCE
Perform user research to provide data-driven insights, innovation, and optimizations

Perform usability testing to identify friction points in the user-journeys

Partner with cross-functional teams to define and prioritize features supporting business priorities and outcomes

Partner with Creative and UX UI Design teams to improve the onsite experience, optimize engagement and drive conversions

Lead creative sessions to capture ideas and focus the team on executing testable solutions through A/B testing

Collaborate across UX UI Design and Analytics teams to identify and improve workflows for A/B testing initiatives

Execute on the setup of A/B testing scenarios in partnership with key stakeholders

Document key processes and performance results from user research and A/B testing initiatives

Support Customer Service with onsite issue escalation through resolution

Support documentation for operational processes and calendars

Support QA workflows

Ensure cross-functional ADA requirements are met on site

Support regression testing


YOU ARE
Willing to grow and learn in a fast-paced eCommerce environment

Attentive to detail, and highly organized

Experienced working with data & analytics

An excellent collaborator


YOU HAVE
1-3 years of user research experience

Foundational knowledge of UX UI

Experience working in research tools (InMoment, Hotjar, User Testing or other tools)

Experience working in project management tools (Jira, Slack, Confluence, etc.)

Experience working in analytics platforms (Adobe Analytics, Google Analytics etc.)

Familiarity with SFCC (Demandware), Adobe Experience Manager, QA and common 3rd party eCommerce software tools

Must be proficient with eCommerce software and platforms

Knowledge of best practices in UX UI design, A/B testing and Site Operations


#LI-AJ1




We create versatile, stylish, and sustainable clothing and accessories that you can wear during every activity, every adventure, every day. How do we know? Because we base our designs on our own experiences. You see were more than makers, were doersyogis, climbers, and world travelersand we use our knowledge to make adventurous, free-spirited clothes that look good and play hard.


This job description is not meant to be an all-inclusive list of duties and responsibilities, but constitutes a general definition of the position's scope and function in the company.


At Columbia Sportswear Company (CSC), we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, military and veteran status, and any other characteristic protected by applicable law. CSC believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool. All employment is decided on the basis of qualifications, merit, and business need.