CLOTHING FOR POSITIVE CHANGE (C4PC)
From the farm to the factory to our closets, we all have an opportunity to create positive change through clothing as we work to fundamentally change the way clothing is made.
Do you want to join a team committed to creating positive change in the world through the C4PC movement?
ConsiderprAna, where you can transcend the current trends and demand more from your wardrobe and your employer; where you can help an enthusiastic and loyal audience celebrate the outdoors and their own unique style; and where you can help lessen our impact on the planet and its people every day.
HOW YOU'LL MAKE A DIFFERENCE
As the Email Marketing Specialist at prAna, your main responsibilities will be planning, building, testing, and executing campaign emails. You will track and analyze campaign performance and generate reports to evaluate their efficacy with a focus on driving traffic, engagement, revenue, and retention across all customer segments. You will understand how to drive incremental growth through A|B Testing and participate in the planning and execution of these programs. You will have experience with dynamic content, HTML, and the overall email creation process.
To succeed in this position, you are a performance-driven individual who thrives and has fun in a fast-paced environment. You exhibit characteristics of approachability and openness in resolving issues and are self-motivated, highly organized, detail-oriented, and able to multitask while meeting daily deadlines. Teams you will partner with include but are not limited to Customer Marketing, Digital Design, Web Development, IT/IS, Analytics, and 3rd party vendors.
This position covers the following:
Execute email program to drive traffic, sales growth and positive ROI.
Maintain the timely execution of prAnas email program
Successfully launch customer segmentation strategies
Execute on testing strategy to optimize email performance
Identify, test, and implement new opportunities to improve conversion and retention
Leverage learnings to drive dynamic content for the best customer experience
Initiate creation of new templates with Creative and implement
Initiate creation of landing pages creation with Content & Site Team
Maintain knowledge of best practices, tools, and industry trends
Build and maintain strong relationships with email vendors
Execute on operational and transactional email programming and tactics
Reporting and Budgeting
Analyze, monitor, and communicate the performance of email initiatives
Monitor key email health metrics and ensure CAN-SPAM compliance
Report regularly on email campaign performance
Develop, produce and leverage reporting to determine the effectiveness of email strategies (heat maps, deliverability, performance, etc.)
Work with digital vendors as needed to drive campaign optimization
Own the A/B testing plan schedule and results tracking
Launch the on-time sending of all emails
Track, monitor and follow up on deadlines across internal stakeholders
Own the accuracy, updating and communication of the Email Marketing Calendar
Keep all stakeholders abreast of changes in email schedule and send days
Coordinate email calendar from briefing, through the creative and coding process ensuring send dates are hit
Own the creation, scheduling and approval of all emails
Maintain YOY history/details on promotions launched, T&Cs, email cadence shifts
Support the integration of additional 3rd party vendors into email programs where relevant (UGC, product recommendations, etc.)
Proactive and self-directed
Extremely attentive to detail
Results-driven, goal-oriented, collaborative
An effective communicator verbally and in writing, with customers and colleagues
Effective at time management, planning, and prioritizing skills
YOU HAVEA Bachelors degree in a relevant field (Marketing, Business) highly preferred
2 to 4 years of demonstrated email marketing experience including a good grasp of HTML, dynamic content, an understanding of email design and best practices
2 to 4 years of experience with Digital Marketing and Web Analytics
Experience analyzing digital performance metrics (e.g. Open Rate, CTOR, Conversion Rate)
Proficiency in Email Marketing Programs and Email Service Providers (ESPs)
Proven ability to create and execute innovative campaigns, at times with short lead time
Experience in design and testing programs
Understanding of customer segmentation, dynamic content and customized messaging
Proficient with Google Analytics, Omniture/Adobe Analytics or other online reporting tools
Proficient with MS Office (Word, Excel, PowerPoint and Outlook)
Expertise in HTML, CSS, Ampscript, responsive design, SQL
We create versatile, stylish, and sustainable clothing and accessories that you can wear during every activity, every adventure, every day. How do we know? Because we base our designs on our own experiences. You see were more than makers, were doersyogis, climbers, and world travelersand we use our knowledge to make adventurous, free-spirited clothes that look good and play hard.
This job description is not meant to be an all-inclusive list of duties and responsibilities, but constitutes a general definition of the position's scope and function in the company.
At Columbia Sportswear Company (CSC), we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, military and veteran status, and any other characteristic protected by applicable law. CSC believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool. All employment is decided on the basis of qualifications, merit, and business need.