Loyalty Program Manager

Columbia Sportswear, Inc.


0 year(s)

Job Description

OUTGROWN YOUR OWN BACKYARD? COME PLAY IN OURS.At Columbia, were as passionate about the outdoors as you are. And while our gear is available worldwide, were proud to be based in the Pacific Northwest, where natural wonders are our playground.
Every product we make and every task we undertake is inspired by the famous words of our founder Gert Boyle: Its perfect. Now make it better. As pioneers of relentless improvement, we are constantly evolving.
We believe the outdoors is ours to protect and strive to keep our planet healthy. We believe in empowering people to experience the outdoors to the fullest.
And we believe in you.

ABOUT THE POSITIONThe eCommerce team powers our US and Canada Columbia.com sites as well as our Customer Care Center. From merchandising and marketing to product management and technology, the consumer is at the center of everything we do. And, the eCommerce team is known for the relentless improvement of the customer experience-always striving for a better, faster, easier experience.

The eCommerce Marketing team is looking for a Loyalty Program Manager to manage the Columbia Greater Rewards (CGR) Loyalty program. In this role, you will be accountable to build, drive and enhance the program and ensure that Columbia Sportswear maintains a best-in-class Loyalty experience across brick & mortar and eCommerce. This role is a highly visible leader in the organization and will drive sales and enrollments as well as strengthen the brand across a multi-channel environment including web, retail stores, mobile and social platforms.

HOWYOULLMAKE A DIFFERENCEAccountable for creating and communicating the Loyalty program vision, strategy and execution across the entire organization.

Establish and meet Loyalty revenue and new member acquisition goals.

Lead key teams in eCommerce and Brick and Mortar to deliver the Loyalty experience across all channels and platforms.

Develop and execute strategies that strengthen lifetime value, enhance the customer journey and provide significant opportunities for marketing and engagement.

Apply learnings from consumer level data to develop segmented audience based campaigns.

Manage the relationship with key vendors supporting the Loyalty program.

Lead, develop and coach members of the Loyalty team.

Represent the Loyalty program with executive leadership across the organization.

Serves as the expert on Loyalty best practices and competitor programs to gain understanding of trending behaviors and the marketplace.

YOU AREPassionate and knowledgeable about commerce/shopping trends and delivering the user experience to our consumers. This position will serve as the voice of the consumer across various groups.

Well-versed in CRM systems and strategies

Proficient with technical tools and systems, especially customer databases and analysis and reporting tools and packages.

An excellent communicator, able to effectively communicate and influence key stakeholders across the company and various business units.

Highly effective presentation skills and experience in front of large audiences. This position presents to executive management, store managers and brand marketing team.

YOUHAVE8-10 years professional experience in eCommerce/Retail Loyalty programs required.

Experience with corporate reporting systems, CRM platforms, databases, data systems and web analytics program required.

Expertise with how customer data is stored and moved across data systems and platforms.

Deep understanding of consumer behavior in order to build out key consumer segments and deliver the most relevant offers and communications to our user base.

Demonstrated experience with digital and direct marketing programs such as email, search, social and affiliate.

Strong people leadership skills, including the ability to influence, coach, develop and to get work done through others.

To learn more about our hiring process during COVID-19, click here.


Columbia Sportswear Company and our portfolio of brands, including Columbia, SOREL, Mountain Hardwear and prAna, know a thing or two about adventures. After all, we've been on one since 1938, working to perfect the art of enjoying the outdoors. Behind everything we make is an employee who's found that the greatest adventure starts with joining a company that strives to do the right thing.

This job description is not meant to be an all-inclusive list of duties and responsibilities, but constitutes a general definition of the position's scope and function in the company.

At Columbia Sportswear Company (CSC), we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, military and veteran status, and any other characteristic protected by applicable law. CSC believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool. All employment is decided on the basis of qualifications, merit, and business need.