Columbia Sportswear, Inc.:
Retail Marketing Manager Job in Burlington, VT
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Burlington, VT
Full-time | Marketing
About the job
.
OUTGROWN YOUR OWN BACKYARD? COME PLAY IN OURS.At Columbia, were as passionate about the outdoors as you are. And while our gear is available worldwide, were proud to be based in the Pacific Northwest, where natural wonders are our playground.
Every product we make and every task we undertake is inspired by the famous words of our founder Gert Boyle: Its perfect. Now make it better. As pioneers of relentless improvement, we are constantly evolving.
We believe the outdoors is ours to protect and strive to keep our planet healthy. We believe in empowering people to experience the outdoors to the fullest.
And we believe in you.
ABOUT THE POSITIONThe North America Direct-to-Consumer (DTC) team focuses on our outlet, brand, and employee stores within the US and Canada. From merchandising to retail marketing to retail operations,there is a highly collaborative team working behind the scenes to ensure our consumers have a positive experience in our stores.
The Retail Marketing team is looking for a Marketing Manager to create, execute and evaluate annual marketing plans for Columbia Brand Stores. In this role, you will build brand enhancing programs that focus on increasing location awareness, driving measurable traffic and increasing conversion rates.
HOWYOULLMAKE A DIFFERENCECreate, communicate and executeannual marketing plans that supportBrand Marketing& Retail Marketinginitiatives.
Develop and execute Paid Media, Search and overall Digital execution to overall KPI and traffic growth
Partner with internal departmentsand external agenciestodevelop andexecuteintegrated marketing programsto drivetraffic to retail stores. Seeksupportand collaborationwithmultichannel team includingBrand,In-store Marketing, PR, Promotions,Social Media, Merchants,Ecomm,Community Relations and Creative.
Manage, maintain and collaborate cross-functionally on Seasonal Calendars and promotions. Cross functionalseasonalalignment withProduct Merchandising, In-store Marketing, Digitaland Store Operations with annual retailmarketing communications plan.
Develop programs to be managed and implemented at store level to allow localization of marketing efforts bystore staff.Establish and maintainCommunity Marketing Programtolocal grassroot marketing programs within Brand store locations. Close working relationship with Store Supervisors.Create, communicate internally, seek alignment from manager,retailoperations teamandultimately execute GrandOpeningmarketing plans for new Brand Stores.Responsibility 7
Build strategic relationships and develop a strong referral base for branded stores.Represent Columbia,at external events includingtravelingwith or onthe behalfof theRetail Marketing Teamto selected events or sponsorships
ManageColumbiaGift CardProgram including visualcenters and Programs with eCommerce, In-Store, Retail Operations Partners, Finance, Production and B2B partners
YOU AREAn excellent communicator (written & verbal)
Able to work under pressure, meet tight timelines and manage multiple tasks simultaneously.
Flexible, reacting positively to change
Able to display good judgment
Able to lead and coach team members to meet and exceed sales targets.
YOUHAVE5-8 years experience with retail marketing
Strong ability to think strategically and big-picture to understand business goals, while also possessing exceptional creative capabilities and attention to detail to implement marketing plans at a national, local and tactical level.
Previous experience building programs focused on driving traffic and increasing conversion.
To learn more about our hiring process during COVID-19, click here.
#LI-DS1
Columbia Sportswear Company and our portfolio of brands, including Columbia, SOREL, Mountain Hardwear and prAna, know a thing or two about adventures. After all, we've been on one since 1938, working to perfect the art of enjoying the outdoors. Behind everything we make is an employee who's found that the greatest adventure starts with joining a company that strives to do the right thing.
This job description is not meant to be an all-inclusive list of duties and responsibilities, but constitutes a general definition of the position's scope and function in the company.
At Columbia Sportswear Company (CSC), we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, military and veteran status, and any other characteristic protected by applicable law. CSC believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool. All employment is decided on the basis of qualifications, merit, and business need.
OUTGROWN YOUR OWN BACKYARD? COME PLAY IN OURS.At Columbia, were as passionate about the outdoors as you are. And while our gear is available worldwide, were proud to be based in the Pacific Northwest, where natural wonders are our playground.
Every product we make and every task we undertake is inspired by the famous words of our founder Gert Boyle: Its perfect. Now make it better. As pioneers of relentless improvement, we are constantly evolving.
We believe the outdoors is ours to protect and strive to keep our planet healthy. We believe in empowering people to experience the outdoors to the fullest.
And we believe in you.
ABOUT THE POSITIONThe North America Direct-to-Consumer (DTC) team focuses on our outlet, brand, and employee stores within the US and Canada. From merchandising to retail marketing to retail operations,there is a highly collaborative team working behind the scenes to ensure our consumers have a positive experience in our stores.
The Retail Marketing team is looking for a Marketing Manager to create, execute and evaluate annual marketing plans for Columbia Brand Stores. In this role, you will build brand enhancing programs that focus on increasing location awareness, driving measurable traffic and increasing conversion rates.
HOWYOULLMAKE A DIFFERENCECreate, communicate and executeannual marketing plans that supportBrand Marketing& Retail Marketinginitiatives.
Develop and execute Paid Media, Search and overall Digital execution to overall KPI and traffic growth
Partner with internal departmentsand external agenciestodevelop andexecuteintegrated marketing programsto drivetraffic to retail stores. Seeksupportand collaborationwithmultichannel team includingBrand,In-store Marketing, PR, Promotions,Social Media, Merchants,Ecomm,Community Relations and Creative.
Manage, maintain and collaborate cross-functionally on Seasonal Calendars and promotions. Cross functionalseasonalalignment withProduct Merchandising, In-store Marketing, Digitaland Store Operations with annual retailmarketing communications plan.
Develop programs to be managed and implemented at store level to allow localization of marketing efforts bystore staff.Establish and maintainCommunity Marketing Programtolocal grassroot marketing programs within Brand store locations. Close working relationship with Store Supervisors.Create, communicate internally, seek alignment from manager,retailoperations teamandultimately execute GrandOpeningmarketing plans for new Brand Stores.Responsibility 7
Build strategic relationships and develop a strong referral base for branded stores.Represent Columbia,at external events includingtravelingwith or onthe behalfof theRetail Marketing Teamto selected events or sponsorships
ManageColumbiaGift CardProgram including visualcenters and Programs with eCommerce, In-Store, Retail Operations Partners, Finance, Production and B2B partners
YOU AREAn excellent communicator (written & verbal)
Able to work under pressure, meet tight timelines and manage multiple tasks simultaneously.
Flexible, reacting positively to change
Able to display good judgment
Able to lead and coach team members to meet and exceed sales targets.
YOUHAVE5-8 years experience with retail marketing
Strong ability to think strategically and big-picture to understand business goals, while also possessing exceptional creative capabilities and attention to detail to implement marketing plans at a national, local and tactical level.
Previous experience building programs focused on driving traffic and increasing conversion.
To learn more about our hiring process during COVID-19, click here.
#LI-DS1
Columbia Sportswear Company and our portfolio of brands, including Columbia, SOREL, Mountain Hardwear and prAna, know a thing or two about adventures. After all, we've been on one since 1938, working to perfect the art of enjoying the outdoors. Behind everything we make is an employee who's found that the greatest adventure starts with joining a company that strives to do the right thing.
This job description is not meant to be an all-inclusive list of duties and responsibilities, but constitutes a general definition of the position's scope and function in the company.
At Columbia Sportswear Company (CSC), we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, military and veteran status, and any other characteristic protected by applicable law. CSC believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool. All employment is decided on the basis of qualifications, merit, and business need.