CLOTHING FOR POSITIVE CHANGE (C4PC)
From the farm to the factory to our closets, we all have an opportunity to create positive change through clothing as we work to fundamentally change the way clothing is made.
Do you want to join a team committed to creating positive change in the world through the C4PC movement?
Consider prAna, where you can transcend the current trends and demand more from your wardrobe and your employer; where you can help an enthusiastic and loyal audience celebrate the outdoors and their own unique style; and where you can help lessen our impact on the planet and its people every day.
ABOUT THE POSITION
As an eCommerce Web Analyst, you'll be responsible for the integrity and advancement of web analytics to support prAna.com revenue growth. This role partners with performance marketing, site merchandising, site operations, and UX UI design to drive eCommerce excellence and efficiency. In this role, you'll leverage analytical skills to develop dashboards, reporting products, and ultimately insights that solve business problems.
HOW YOU'LL MAKE A DIFFERENCE
Oversee all web analytics tools to ensure accurate implementation and appropriate level of exposure, adoption, and utilization
Own the maintenance of ongoing metrics, reports, analyses, dashboards, and data to drive key business decisions
Stay informed about, communicate, and apply current or new trends and best practices in web analytics
Develop processes and methodologies to automate reporting, where possible
Maintain daily and weekly dashboards. Participate in weekly business reviews meetings. Identify traffic trends, abandonment issues and opportunities for improving site conversion rates.
Prioritize all ad hoc reporting requests based on potential business value
Provide A/B testing recommendations by identifying areas with high potential for conversion optimization
Collaborate with members of the Ecommerce team including Site Operations, Performance Marketing, Merchandising, and UX UI to provide analytic support to measure performance of efforts
Guide end-users in identifying key performance indicators for their areas and then build appropriate reporting that provides insight into the performance of initiatives and approaches within each area
Support in managing tag changes and new tag requests for input into a tag management tool
Strong business acumen and ability to understand business/technical requirements for analysis purposes
Strong ability to interpret data and make actionable business recommendations
A curious nature with a desire to understand and master new ecommerce techniques and strategies
Ability to manage time, priorities, and multiple deadlines in a fast-paced environment
Bachelors degree in business or quantitative field preferably in Business, Marketing, Finance, Statistics, or quantitative field
3-5 years web analytics experience using Adobe Analytics or like web analytic tools is required
Experience implementing Adobe analytics suite of products (on both websites and mobile apps)
Experience with Tag Management Systems (Preferably Adobe DTM or Launch)
Experience with A/B, multivariate and other forms of web usability testing
Experience collaborating with multiple business units, applying business acumen to data trends, and providing actionable insights and recommendations
Must have a working knowledge of web technology and web marketing tactics as they apply to eCommerce (including digital marketing, SEO and on-site user experience)
We create versatile, stylish, and sustainable clothing and accessories that you can wear during every activity, every adventure, every day. How do we know? Because we base our designs on our own experiences. You see were more than makers, were doersyogis, climbers, and world travelersand we use our knowledge to make adventurous, free-spirited clothes that look good and play hard.
This job description is not meant to be an all-inclusive list of duties and responsibilities, but constitutes a general definition of the position's scope and function in the company.
At Columbia Sportswear Company (CSC), we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, military and veteran status, and any other characteristic protected by applicable law. CSC believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool. All employment is decided on the basis of qualifications, merit, and business need.