Direct to Consumer Sales Analyst

Columbia Sportswear, Inc.


0 year(s)

Job Description


From the farm to the factory to our closets, we all have an opportunity to create positive change through clothing as we work to fundamentally change the way clothing is made.

Do you want to join a team committed to creating positive change in the world through the C4PC movement?

Consider prAna, where you can transcend the current trends and demand more from your wardrobe and your employer; where you can help an enthusiastic and loyal audience celebrate the outdoors and their own unique style; and where you can help lessen our impact on the planet and its people every day.

As a DTC Sales Analyst, you'll be responsible for forecasting, analyzing, and reporting on direct sales performance. This role partners with Performance Marketing, Merchandising, Planning, and Analytics to understand and model direct sales with accuracy. This role will also synthesize Direct-to-Consumer (DTC) Marketing, Sales, and Merchandising insights into objective findings that identify trends and opportunities.


Forecasting, Business Planning, Reporting:
Own and enhance tools to create and maintainannual topline demand plans down to thedaily level across channels and customer segments

Partner with Planning to ensure demand plans align with the sales forecast at the seasonal and product line level

Partner with the Performance Marketing team to ensure channel marketing plans sufficiently support the topline demand plan

Regularly update demand projections in accordance with finance calendar, change in promotions, key events, or market trends

Track and report out on promotional and marketing campaign performance, providing insights annually to aid in future planning

Provide daily, weekly, monthly, quarterly, and annual business reports

Support implementation and maintenance of automated sales reports and dashboards

Sales and Expense Data Management and Analysis:
Maintain eCommerce data integrity across multiple platforms including but not limited to web analytics platform, retail POS, prAna SQL Analysis server, and BI visualization platform

Assist manager and department lead in developing presentations that analyze sales activities and business performance for executive meetings and department presentations

Support Performance Marketing team:
Analyze catalog results

Analyze email and email test results

Analyze digital channel level marketing performance

Support the development and execution of a self-funded marketing model

Proactively monitor and translate performance marketing analysis into actionable insights

Regularly update P&L tracking document with actual sales and expense data, keep the team informed on how we are trending to plan

Bachelors degree in business or quantitative field preferably in Business, Marketing, Finance, Statistics, or quantitative field

3 to 5 years of experience with Financial Planning, Modeling and Analysis

Strategic thinker, strong analytical and problem-solving skills.

Experience collaborating with multiple business units, applying business acumen to data trends and providing actionable insights and recommendations.

Experience forecasting basic financial scenarios based on % growth estimates and annual comparison data.

Proven ability to interpret and plan using the fundamentals of financial modeling.

Strong understanding of eCommerce KPIs.

Advanced Budgeting/Forecasting skills, building financial models, leveraging Microsoft BI Tools.

Strategic thinker, strong analytical and problem-solving skills.


We create versatile, stylish, and sustainable clothing and accessories that you can wear during every activity, every adventure, every day. How do we know? Because we base our designs on our own experiences. You see were more than makers, were doersyogis, climbers, and world travelersand we use our knowledge to make adventurous, free-spirited clothes that look good and play hard.

This job description is not meant to be an all-inclusive list of duties and responsibilities, but constitutes a general definition of the position's scope and function in the company.

At Columbia Sportswear Company (CSC), we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, military and veteran status, and any other characteristic protected by applicable law. CSC believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool. All employment is decided on the basis of qualifications, merit, and business need.