Columbia Sportswear, Inc.:
Brand Content Manager Job in Burlington, VT
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Burlington, VT
Full-time | Marketing
About the job
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OUTGROWN YOUR OWN BACKYARD? COME PLAY IN OURS.At Columbia, were as passionate about the outdoors as you are. And while our gear is available worldwide, were proud to be based in the Pacific Northwest, where natural wonders are our playground.
Every product we make and every task we undertake is inspired by the famous words of our founder Gert Boyle: Its perfect. Now make it better. As pioneers of relentless improvement, we are constantly evolving.
We believe the outdoors is ours to protect and strive to keep our planet healthy. We believe in empowering people to experience the outdoors to the fullest.
And we believe in you.
ABOUT THE POSITIONIn Global Brand Marketing, we focus on our consumers behavior, and create experiences around the globe to build their connection to our brand. Whether its media strategy, brand/product storytelling, content creation or partner activations, the consumer is at the heart of everything we do. And, we continue to stay true to our brand, even as we evolve to meet the demands of the ever-changing landscape.
Our Brand Marketing team is looking for a BrandManagerdevelop and execute seasonal and long-term product, category, Columbia sub-brand (Titanium,Montrail, PFG,etc), and technology strategies. This will include positioning, consumer insights, key marketing style ownership, retail and channel support for product, and product merchandising/design/innovation inputs.
HOWYOULLMAKE A DIFFERENCELeads the process, communication and decision-making framework that enables seasonal brand plans to succeed
Ensure seasonal brand plans are delivered to serve the full consumer journey (awareness, consideration, purchase, loyalty, advocacy)
Support activation of developed programs and deliverseasonal plans
Execute on seasonal strategy and tactics that will be measurable and add value to the business and the brands KPIs
Utilize market research to gather brand data to ensure successful execution of brand plans
Inspire creative teams to create stories, concepts and content that ladder up to the brand strategy
YOU AREA creative problem solver
Extremely detail oriented
Well-versed in communication (written, verbal and presentation)
YOUHAVE5-8 years of experience in retail marketing, marketing, agency or related field of experience
5+ years product marketing and or sales experience preferably in sportswear, outdoor or action sports
5+ years experience in packaging design and retail display creation
Thoroughknowledge of the product creation process and the roles of other functions including Sales, Global Merchandising, Design, Marketing and Finance
To learn more about our hiring process during COVID-19, clickhere.
#LI-AJ1
Columbia Sportswear Company and our portfolio of brands, including Columbia, SOREL, Mountain Hardwear and prAna, know a thing or two about adventures. After all, we've been on one since 1938, working to perfect the art of enjoying the outdoors. Behind everything we make is an employee who's found that the greatest adventure starts with joining a company that strives to do the right thing.
This job description is not meant to be an all-inclusive list of duties and responsibilities, but constitutes a general definition of the position's scope and function in the company.
At Columbia Sportswear Company (CSC), we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, military and veteran status, and any other characteristic protected by applicable law. CSC believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool. All employment is decided on the basis of qualifications, merit, and business need.
OUTGROWN YOUR OWN BACKYARD? COME PLAY IN OURS.At Columbia, were as passionate about the outdoors as you are. And while our gear is available worldwide, were proud to be based in the Pacific Northwest, where natural wonders are our playground.
Every product we make and every task we undertake is inspired by the famous words of our founder Gert Boyle: Its perfect. Now make it better. As pioneers of relentless improvement, we are constantly evolving.
We believe the outdoors is ours to protect and strive to keep our planet healthy. We believe in empowering people to experience the outdoors to the fullest.
And we believe in you.
ABOUT THE POSITIONIn Global Brand Marketing, we focus on our consumers behavior, and create experiences around the globe to build their connection to our brand. Whether its media strategy, brand/product storytelling, content creation or partner activations, the consumer is at the heart of everything we do. And, we continue to stay true to our brand, even as we evolve to meet the demands of the ever-changing landscape.
Our Brand Marketing team is looking for a BrandManagerdevelop and execute seasonal and long-term product, category, Columbia sub-brand (Titanium,Montrail, PFG,etc), and technology strategies. This will include positioning, consumer insights, key marketing style ownership, retail and channel support for product, and product merchandising/design/innovation inputs.
HOWYOULLMAKE A DIFFERENCELeads the process, communication and decision-making framework that enables seasonal brand plans to succeed
Ensure seasonal brand plans are delivered to serve the full consumer journey (awareness, consideration, purchase, loyalty, advocacy)
Support activation of developed programs and deliverseasonal plans
Execute on seasonal strategy and tactics that will be measurable and add value to the business and the brands KPIs
Utilize market research to gather brand data to ensure successful execution of brand plans
Inspire creative teams to create stories, concepts and content that ladder up to the brand strategy
YOU AREA creative problem solver
Extremely detail oriented
Well-versed in communication (written, verbal and presentation)
YOUHAVE5-8 years of experience in retail marketing, marketing, agency or related field of experience
5+ years product marketing and or sales experience preferably in sportswear, outdoor or action sports
5+ years experience in packaging design and retail display creation
Thoroughknowledge of the product creation process and the roles of other functions including Sales, Global Merchandising, Design, Marketing and Finance
To learn more about our hiring process during COVID-19, clickhere.
#LI-AJ1
Columbia Sportswear Company and our portfolio of brands, including Columbia, SOREL, Mountain Hardwear and prAna, know a thing or two about adventures. After all, we've been on one since 1938, working to perfect the art of enjoying the outdoors. Behind everything we make is an employee who's found that the greatest adventure starts with joining a company that strives to do the right thing.
This job description is not meant to be an all-inclusive list of duties and responsibilities, but constitutes a general definition of the position's scope and function in the company.
At Columbia Sportswear Company (CSC), we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, military and veteran status, and any other characteristic protected by applicable law. CSC believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool. All employment is decided on the basis of qualifications, merit, and business need.