Marketing Automation Specialist

Columbia Sportswear, Inc.


0 year(s)

Job Description

OUTGROWN YOUR OWN BACKYARD? COME PLAY IN OURS.At Columbia, were as passionate about the outdoors as you are. And while our gear is available worldwide, were proud to be based in the Pacific Northwest, where natural wonders are our playground.
Every product we make and every task we undertake is inspired by the famous words of our founder Gert Boyle: Its perfect. Now make it better. As pioneers of relentless improvement, we are constantly evolving.
We believe the outdoors is ours to protect and strive to keep our planet healthy. We believe in empowering people to experience the outdoors to the fullest.
And we believe in you.

ABOUT THE POSITIONThe eCommerce team powers our US and Canada sites as well as our Customer Care Center. From merchandising and marketing to product management and technology, the consumer is at the center of everything we do. And, the eCommerce team is known for the relentless improvement of the customer experience-always striving for a better, faster, easier experience.

The eCommerce Retention Marketing team is looking for a Marketing Automation Specialist that will help Columbia North America build a best in class consumer retention and lifecycle experience. This role is a key contributor to the North America retail and digital marketing teams. You will join a fast-paced environment that is tasked with driving sales, building brand perception and consumer retention across a multi-channel environment including web, retail stores, and various marketing platforms.

HOWYOULLMAKE A DIFFERENCEAssist the retention team with executing lifecycle and email automation program strategy to meet revenue and acquisition goals.

Brief and manage the creative process for all automation journey touchpoints.

Key end user of the email platform & related systems that will be used tocreate and deliver targeted emails and promotions, build triggered events/communications and enable social lifecycle retargeting.

Assist with the building of analytics such as engagement, lifetime value, and brand affinity to demonstrate program effectiveness and progress against industry benchmarks.

Key end user of the platform reporting tools; assist with weekly, monthly, and quarterly reviews of the programs across all brands. Reports are powered through Emarsys, Microsoft report builder, Microsoft PowerBI, Dynamic Action, Excel and web tracking software (Omniture Analytics).

YOU ARECapable of building strong cross functional relationships, especially to build and execute the consumer lifecycle experience across multiple platforms (web, in-store, email, SMS and social)

Well-versed in time management and attention to detail.

Passionate about digital marketing

YOUHAVE1-year professional experience in eCommerce, Marketing, Loyalty, Email programs or related fields.

Experience working with a web analytics program and/or marketing technology platform is preferred.

Omni-channel experience (working between online and offline/retail business units) is preferred.

Previous experience with corporate reporting systems, CRM/Email platforms or online analytics is a plus.

To learn more about our hiring process during COVID-19, click here.


Columbia Sportswear Company and our portfolio of brands, including Columbia, SOREL, Mountain Hardwear and prAna, know a thing or two about adventures. After all, we've been on one since 1938, working to perfect the art of enjoying the outdoors. Behind everything we make is an employee who's found that the greatest adventure starts with joining a company that strives to do the right thing.

This job description is not meant to be an all-inclusive list of duties and responsibilities, but constitutes a general definition of the position's scope and function in the company.

At Columbia Sportswear Company (CSC), we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, military and veteran status, and any other characteristic protected by applicable law. CSC believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool. All employment is decided on the basis of qualifications, merit, and business need.