Paid Marketing Specialist II

Columbia Sportswear, Inc.


0 year(s)

Job Description


At Columbia, were as passionate about the outdoors as you are. And while our gear is available worldwide, were proud to be based in the Pacific Northwest, where natural wonders are our playground.

Every product we make and every task we undertake is inspired by the famous words of our founder Gert Boyle: Its perfect. Now make it better. As pioneers of relentless improvement, we are constantly evolving.

We believe the outdoors is ours to protect and strive to keep our planet healthy. We believe in empowering people to experience the outdoors to the fullest.

And we believe in you.


As a Paid Marketing Specialist II, you'll support paid marketing programs and will focus on driving qualified traffic, new customer acquisition, and profitable revenue growth to achieve goals. This position works with cross-functional teams and partners to deliver a seamless consumer experience. Daily tasks will include reporting, budget management, program optimization, campaign planning, and vendor management. This role requires experience working with paid media, specifically Paid Social, in a fast-changing retail environment.

Execute creative workflow to support ongoing and seasonal marketing initiatives. Coordinate promotional calendars, creative assets, and campaign details with agency partners. Consult with cross-functional teams to improve creative elements, promotions, and campaigns.

Create standard daily, weekly, monthly, and quarterly reporting for marketing channels. Perform ad hoc analysis to solve new problems. Provide recommendations based on reporting and analysis that align with channel strategy.

Support daily and weekly optimization of marketing channels. Proactively propose new testing ideas, including A/B tests, ad copy tests, and landing page tests.

Support daily and weekly budget management across paid marketing channels. Provides recommendations to optimize budget between paid marketing channels. Monitors marketing spend in collaboration with agencies to ensure compliance with budgets.

Troubleshoot issues and coordinate solutions for marketing tags, product feeds, and marketing tools.

Experienced in the marketing industry. Digital marketing experience preferred

Experienced in Google Ads, Facebook Business Manager and Adobe Analytics (or similar)

Experience in a multi-channel apparel eCommerce environment preferred

Detail-oriented and analytical

Communicative. Able to project manage and balance competing priorities

Bachelors degree, applicable certification or equivalent experience

Typically requires 2-4 years of professional experience, and general proficiency with tools, systems, and procedures required to accomplish the job


Columbia Sportswear Company and our portfolio of brands, including Columbia, SOREL, Mountain Hardwear and prAna, know a thing or two about adventures. After all, we've been on one since 1938, working to perfect the art of enjoying the outdoors. Behind everything we make is an employee who's found that the greatest adventure starts with joining a company that strives to do the right thing.

This job description is not meant to be an all-inclusive list of duties and responsibilities, but constitutes a general definition of the position's scope and function in the company.

At Columbia Sportswear Company (CSC), we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, military and veteran status, and any other characteristic protected by applicable law. CSC believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool. All employment is decided on the basis of qualifications, merit, and business need.