Retail Marketing Manager

Columbia Sportswear, Inc.


0 year(s)

Job Description


At Columbia, were as passionate about the outdoors as you are. And while our gear is available worldwide, were proud to be based in the Pacific Northwest, where natural wonders are our playground.

Every product we make and every task we undertake is inspired by the famous words of our founder Gert Boyle: Its perfect. Now make it better. As pioneers of relentless improvement, we are constantly evolving.

We believe the outdoors is ours to protect and strive to keep our planet healthy. We believe in empowering people to experience the outdoors to the fullest.

And we believe in you.


As a Retail Marketing Manager, you'll act as a motivator and partner, leading and directing the Employee Store Marketing team. You'll be responsible for managing and developing talent, ensuring the creation of dynamic traffic-driving initiatives, forecasting market goals, and being the main point of contact for all markets. You will provide leadership to the team while meeting financial and KPI goals.

Your team will consist of: Employee Store Account Managers, Business Development Rep, and Coordinators. Your team will drive the execution of measurable traffic & sales-driving programs to the assigned Employee Store(s) while adding improvements to the business and process.

Leadand drivetheteamin the areas ofbusiness development, account management, and revenue-generatingactivities.

Owner of planning and reporting traffic to align with weekly, quarterly, and yearly sales goals

Lead and motivatetheteam to meet weekly/monthly/quarterly revenuegoals

Impactrevenue by leading a team, connecting with customers to build additional opportunities to drive increased redemptions.

Strategic planning and reporting of group invitations as well as analysis and reporting as itrelatesto a variety of KPIs and accounts performance metrics weekly as well as needed reporting

Meet business development objectives such as weekly KPIs and quarterly revenue numbers.

Supporttheonboarding of new accounts to ensure they are educated and able to support the distribution of Employee Store passes to their employees

Provide accurate analysis on team performance and accurately forecast business results

Drivecommunity outreach, relationship building, and account management to ensure the clients are getting what they need to drive up redemption rates for the growing book of businesses of various sizes and industries, non-profits, associations, and events

Leverage skills and customer experience to continually evolvethe sales process

Work closely with various corporate teams such as Corporate Relations, Retail Operations Creative/Design teams, and the Retail Marketing team to support traffic driving programs to the Employee Store location

Provide Employee Store Manager weekly communication and tools to support invited groups

Highly organized with strong attention to detail.Able to work under pressure, meet tight timelines and manage multiple tasks simultaneously

Able to successfully manage multiple, large, phased programs and projects and the ability to meet deadlines. Proven skills to attract and engage customers to build awareness drive traffic and sales in a retail environment

A strong communicator with presentation, negotiation, and closing skills

A team leader, with proven leadership experience

Bachelors degree in visual merchandising, marketing, or related field or- work experience equivalent to a degree

7+ years in-store marketing or retail marketing experience in progressively responsible positions

Experience must also include 5 years of managing a broad variety of functions with regional responsibilities


Columbia Sportswear Company and our portfolio of brands, including Columbia, SOREL, Mountain Hardwear and prAna, know a thing or two about adventures. After all, we've been on one since 1938, working to perfect the art of enjoying the outdoors. Behind everything we make is an employee who's found that the greatest adventure starts with joining a company that strives to do the right thing.

This job description is not meant to be an all-inclusive list of duties and responsibilities, but constitutes a general definition of the position's scope and function in the company.

At Columbia Sportswear Company (CSC), we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, military and veteran status, and any other characteristic protected by applicable law. CSC believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool. All employment is decided on the basis of qualifications, merit, and business need.