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Burlington, VT

Full-time | Marketing

About the job




CALLING THOSE WHO LIKE TO GO A LITTLE OFF ROUTE

When our founders established the Bay as our base back in 1993, Mountain Hardwear was destined for a life of play. They wanted to make equipment and apparel that climbers and mountaineers could depend onbut they wanted to have fun doing it, too.

We bring the same stoke we have in the mountains to the drawing board. We express our brand through climbing, but more importantly, through the culture that we as climbers, riders, artists, innovators, movers, shakers (insert your thing here) create.

ABOUT THE POSITION

Were seeking an experienced Art Director who will be responsible for driving, leading, and maintaining the brands look and feel across all marketing channels. This role provides visual direction for innovative ideas relative to content creation, brand storytelling, creative strategy and design solutions for digital and print media, physical environment, and digital user experience. This integral Marketing leader will lead the graphic design and production team, both internally and externally, partnering with the VP of Product and Brand Creative for wholistic brand alignment across all visual touchpoints.

The Art Director will be tasked with taking brand, product, and campaign data points and synthesizing them into a visual language to be executed by his or her team. This person is responsible for directing the overall vision and outcome of marketing touchpoints. Responsible areas include, but not limited to, creation of internal and external printed collateral, digital media, branded environments, seasonal and brand art direction and guidelines, and photo, video, and illustration. This lead role will work cross-functionally within Marketing (Brand, Wholesale, and Digital), as well as interdepartmental (Ecommerce and Product Design).

The expectation of this role is to work closely with internal and external partners, ensuring visual concepts are created to supporting strategic brand and product marketing initiatives. This role will have complete oversight of the marketing look and feel, including budgetary, structural, and agency and partner responsibilities. The Art Director will report directly to the Creative Director/Director of Marketing with regular touchpoints with the V.P. of Product and Brand Design.


HOW YOU'LL MAKE A DIFFERENCE

Direct the brands visual expression, including but not limited to graphic design, user experience, and content creation

Create and maintain team processes and procedures to visually bring complex ideas and initiatives to life

Lead a highly effective visual team (i.e. graphic designers, production artists, and UX designers) by identifying creative opportunities and articulating that vision to completion

Directly contribute and lead others to high levels of creativity, problem solving, job knowledge and work under pressure to meet deadlines with the ability to lead by example and delegate execution amongst team members.

Manage relationships with creative partners, both internally (Marketing, Ecommerce, Product, etc.) and externally (production partners, photo studios, contractors, etc.)

Provide design direction and vision to internal (graphic designers, production artists, etc.) and external (agencies, partners, etc.) agents.

Responsible for crafting highly conceptual visual expressions, ideas and frameworks that define and align with brand guidelines and seasonal marketing initiatives and ensuring their use and execution.

Responsible for creating evergreen and seasonal style guides for digital and print communication for all partners

Seek innovation and new creativity of two dimensional, three dimensional, and digital applications.

Maintain a high level of team ownership and accountability for visual expression of the brand.

Direct creative vision through briefs and concepts for on-location and in-studio photography and video.

Work with cross functional stakeholders (i.e. Ecommerce, Product) to support key seasonal stories and campaigns with deployable concepts.


YOU ARE

Able to successfully concept for both in-season and future season marketing assets.

Successful at leading both internal and external teams and providing accurate direction and goals.

Effective at mentor and manage the creative teams resources, from finances to team bandwidth and growth.

Successful at directly interacting and building relationships with external creatives, and building a network of talent and partners


YOU HAVE

Bachelors degree in graphic design, photography, video, UX or marketing related field or experience.

7+ years professional experience as a graphic designer, photographer, videographer, design manager or art director and managing teams minimum. Outdoor or fashion industry, marketing team or creative agency experience preferred.

Demonstrate a solid understanding of industry and market requirements; design appropriate graphics and create appropriate content for target consumers and retailers that result in sales growth for the company

Possess basic hands-on graphic skills such as drawing, cutting, measuring, along with excellent page layout and typography skills and ability to express concepts through drawing and illustration.

Must have an excellent understanding and critical attention to detail for print and digital production and color.

Experience in related outdoor or sporting industry is beneficial. A strong connection to and understanding of mountain activities a plus (climbing, skiing, etc.).

High level of ownership of responsibilities, forward thinker, always working towards elevating brand opportunities.

Must be self-motivated and able to work independently, as well as part of a team.

Excellence in Adobe CS (Photoshop, Illustrator, InDesign, After Effect, Premier, etc.), Apple Keynote and MS Office Suite (PowerPoint, Word, etc.) with ability to envision a finished product and execute accordingly.

Must possess strong visual and written communication skills for internal and partner communication.

Highly organized with the ability to prioritize, focus and problem solve in an entrepreneurial, deadline-driven environment.



Job located in Richmond, CA at Mountain Hardwear HQ.

#LI-JC1

To learn more about our hiring process during COVID-19, click here.







Our purpose is to build essential gear for climbers, mountaineers, and outdoor athletes. Mountain Hardwear expedition tents have summited more of the worlds highest peaks than any other brand. This level of technical precision inspires everything we do. Every stitch deliberate, every angle precise, every fabric tested, so that function and comfort are built with intent. Over and over. Mountain Hardwear, Inc., founded in 1993 and based in Richmond, CA, is a wholly-owned subsidiary of Columbia Sportswear Company and distributes its products through specialty outdoor retailers in the United States and 34 countries worldwide.


This job description is not meant to be an all-inclusive list of duties and responsibilities, but constitutes a general definition of the position's scope and function in the company.P
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