eCommerce Optimization Manager

Columbia Sportswear, Inc.


0 year(s)

Job Description


At Columbia, were as passionate about the outdoors as you are. And while our gear is available worldwide, were proud to be based in the Pacific Northwest, where natural wonders are our playground.

Every product we make and every task we undertake is inspired by the famous words of our founder Gert Boyle: Its perfect. Now make it better. As pioneers of relentless improvement, we are constantly evolving.

We believe the outdoors is ours to protect and strive to keep our planet healthy. We believe in empowering people to experience the outdoors to the fullest.

And we believe in you.


The Conversion Rate Optimization (CRO) Manager will provide direct oversight of US and Canada site optimization activities, pushing our content and digital experience to achieve our business objectives. This role will contribute to our growth, profitability, and innovation through collaboration with cross-functional team leaders as well as the management of direct reports and vendor relationships. This role will achieve results by overseeing strategic optimization initiatives and by identifying, evaluating, and prioritizing site improvements to drive sell-through, engagement, and improved digital brand experience.

Manage the planning and end-to-end execution of site optimizations utilizing third-party tools. Lead and challenge team members to build performance-oriented plans and tactics that deliver a rich consumer experience against the eCommerce site strategy

Manage Columbia Sportswear Company's digital platform testing and optimization backlog. Lead prioritization, intake, planning, launch, and monitoring of optimization activities. Collaborate with shared services teams to support each group's plans and prevent any test/experience collisions

Manage opportunities and requests to rollout winning tests to team roadmaps. Participate in intake meetings and collaboration on solutions. Drive results that align with corporate strategy

Meet with third-party vendors regularly to ensure capabilities are fully leveraged, experience is considered best-in-class, and business is aware of new opportunities coming up on product roadmaps

Create and manage strategies, status, and performance of activities regularly to key stakeholders. Contribute to monthly, quarterly, and annual forecasting for conversion, order value, and margin. Review site metrics, fallout reports, testing, third-party tools, and customer feedback data and reports out on key insights and opportunities. Develop action plans to drive continuous improvements and internal workflow

A relentless problem-solver dedicated to creating a positive consumer experience while delivering on business objectives

Experienced in a B2C, Omni-channel Retail environment

An excellent communicator, able to effectively collaborate and coordinate tasks/projects with key stakeholders across the company

Experienced in effectively managing cross-functional projects and teams

Bachelor's or Master's degree, or applicable certification or equivalent experience

5+ years functional experience preferred

Management experience preferred

Requires strong skills with Adobe Analytics, Google Analytics or similar

Requires experience with Adobe Target, product recommendation engines

General knowledge of agile methodology and experience working with Product Owners is preferred


Columbia Sportswear Company and our portfolio of brands, including Columbia, SOREL, Mountain Hardwear and prAna, know a thing or two about adventures. After all, we've been on one since 1938, working to perfect the art of enjoying the outdoors. Behind everything we make is an employee who's found that the greatest adventure starts with joining a company that strives to do the right thing.

This job description is not meant to be an all-inclusive list of duties and responsibilities, but constitutes a general definition of the position's scope and function in the company.

At Columbia Sportswear Company (CSC), we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, military and veteran status, and any other characteristic protected by applicable law. CSC believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool. All employment is decided on the basis of qualifications, merit, and business need.