Field Marketing Manager

los angeles California
Required Experience: 4 year(s)
Employment Type: Full-Time
Salary Range: Not available
Posted 7 days ago
Job Description
Field Marketing Manager


Location: Los Angeles, CA

About Growth Network Holdings:

Growth Network Holdings is a vertically integrated seed-to-sale cannabis enterprise which operates licensed retail dispensaries, The High Note, in the Los Angeles area. With a range of recreational and medicinal cannabis products under development, GNH will launch its first brand in April 2019. Concurrently the company is constructing a micro cultivation and manufacturing space in East Los Angeles and plans to break ground on its commercial cultivation center in California City this year.
About the Position
The Field Marketing Manager will execute marketing activities for the High Note retail locations with the goals of driving traffic to The High Note retail locations, building customer loyalty and engagement, and increasing instore sales. This role will also be running field marketing initiatives for Growth Network owned brands.

Reporting to the Marketing Director, the ideal candidate will deliver measurable results and continuously develop new ways to positively impact the company’s revenue streams.

Key Responsibilities include:

• Work hand in hand with marketing team to plan field marketing activities that directly support the great marketing strategy and align with marketing KPI’s.
• Understanding the dynamics in the markets of the region, providing insight and direction to develop field marketing solutions to promote and build the Growth Network Holdings brands.
• Work hand in hand with the sales team to schedule instore promos for our brands in other dispensaries.
• Source, plan, execute, and track ROI for brand events
• Hiring and managing promotional teams as needed
• Budget management for all field marketing activities
• Driving community engagement and outreach
• Working with store buyer and marketing team on new product launches
• Sourcing and presenting new ideas for driving traffic and consumer engagement
• Identifying local strategic partnerships
• Developing strategy and executing guerilla marketing efforts
• Working with the marketing and legal teams to ensure all activity is on brand and in compliance.
• Regular reporting to Marketing Director on KPI’s for all activity.
• Regularly collecting and presenting insight from field marketing activities to greater marketing team.

Position Type/Expected Hours:

This is a full-time position. Expected days and hours of work are Monday through Friday, 9:00am to 6:00pm. Occasional evenings and weekend work may be required as the job duties demand.

About the Ideal Candidate

Minimum Experience Required:
• 4+ years marketing experience, especially in field marketing
• Events management experience
• Working knowledge of Microsoft suite, including excel
• Experience working with data and insights
• Bachelor’s degree or equivalent

Other Skills and Abilities:
• Extremely organized
• Great communication skills
• Ability to build relationships – people person
• Team player
• Self-starter

Work authorization/security clearance required
Please Submit the Following
If you believe you meet the requirements above, please email your cover letter and resume to: heather(at)growthnetworkholdings.com. Only PDF and Word documents will be accepted.

Job Requirements
About the Ideal Candidate

Minimum Experience Required:
• 4+ years marketing experience, especially in field marketing
• Events management experience
• Working knowledge of Microsoft suite, including excel
• Experience working with data and insights
• Bachelor’s degree or equivalent

Other Skills and Abilities:
• Extremely organized
• Great communication skills
• Ability to build relationships – people person
• Team player
• Self-starter