Brand Marketing Manager

los angeles California
Required Experience: 0 year(s)
Employment Type: Full-Time
Salary Range: Not available
Posted 11 days ago

Brand Marketing Manager
Location: Los Angeles, CA

About Growth Network Holdings.

GNH is a vertically integrated seed-to-sale cannabis enterprise which operates licensed dispensaries in the Los Angeles area. With a range of recreational and medicinal cannabis products under development, the company will launch its first brand in 2019. Concurrently GNH is constructing a micro cultivation and manufacturing space in East Los Angeles and plans to break ground on its commercial cultivation center in California City this year.

About the Position

We are looking for a creative Brand Marketing Manager to play a key role in developing and refining the consumer marketing strategy for select cannabis brands in the Growth Network Holdings portfolio. This person will work cross-functionally to develop and execute marketing plans, innovation, and go to market strategies.

Strong initiative and planning, project management, organization, and attention to detail are essential in this role. The Brand Marketing Manager will be an integral part of the Marketing team and will work cross functionally with Sales, Production, Distribution, PR & Events, Legal, Finance, and Retail as well as with multiple external partners and vendors to drive the success of select GNH brands.

Key Responsibilities Include:

⏵ Develop and manage effective execution of marketing plans and campaigns.

⏵ Develop initiatives to build and nurture brand equity.

⏵ Identify and build brand partnerships.

⏵ Demonstrate discipline in providing creative direction and ensure creative and programming alignment with brands' target audiences and opportunities.

⏵ Utilize category and consumer insights to identify growth opportunities and drive innovation in product development as well as marketing initiatives.

⏵ Partner with the Sales to provide them all the tools they need to effectively sell our brands.

⏵ Stay on top of industry activity, trends, and maintain superb knowledge of our category landscapes. Monitor state of business including distribution, brand share, promotional effectiveness, and category trends as well as relevant competitive developments. Analyze data and create strategic recommendations to leadership pertaining to new opportunities.

⏵ Manage new product development initiatives. Project-manage all cross-functional activities to achieve successful, compliant, and on-time launches, and ensure consistent brand positioning for new item launches.

⏵ Write creative briefs and work with our internal creative team, providing direction for all necessary marketing/creative material produced internally or externally. Ensure consistent creative execution and positioning and development of integrated campaigns

⏵ Oversee integration of PR, digital and social media strategies and initiatives that drive brand visibility and loyalty.

⏵ Develop and manage marketing budget for Brand.

⏵ Regular reporting on KPI’s

⏵ P&L responsibility for assigned brands.

Position Type/Expected Hours:

This is a full-time position. Expected days and hours of work are Monday through Friday, 9:00am to 6:00pm. Occasional evenings and weekend work may be required as the job duties demand.
Minimum Experience Required:
• Degree in marketing or business preferred
• Strong understanding of how to build and grow brand equity
• 3+ years in brand management role or consumer marketing within CPG
• Excellent project management skills
• Solid understanding of the following areas: marketing, digital/social media marketing, consumer promotions, POS marketing, PR, and syndicated data.
• Strong cross-functional project management skills, including leading new product development efforts
• Excellent written and oral communication and presentation skills
• Strong analytical skills/attention to detail required
• Exceptional sense of urgency, with strong aptitude for learning and problem-solving
• Advanced Excel and MS PowerPoint skills required
• Experience in cannabis, CPG, or lifestyle brands
• Knowledge of the cannabis space and the cannabis consumer
• Experience managing brand P&L

Other Skills and Abilities:
• Team player who thrives in fast paced environments
• Highly organized
• Strategic thinker
• Proactive self-starter
• Expert communication skills
• Excited about analytics, consumers insights, and building brand loyalty
• Excited about the cannabis space

Work authorization/security clearance required
Paid time off
Product discounts
Other misc perks