Director of E-commerce

Portland Oregon
Required Experience: 5 year(s)
Employment Type: Full-Time
Salary Range: Not available
Posted 13 days ago

The arena brand was created by sports visionary Horst Dassler, son of the Adidas founder and President of Adidas France. During the 1972 Munich Summer Games, Dassler was on the pool deck when Mark Spitz won his historic 7 gold medals.

Dassler, along with the rest of the world, found himself in awe because not only was Spitz the first athlete to win 7 golds in one Olympiad, but at the same time he set 7 new world records. Dassler immediately started forming plans for a swimwear company dedicated to aquatic sports and created the new performance swimwear brand known today as arena.

Responsibilities:
• Runs all aspects of arena’s e-commerce business including ownership of P&L and creation of yearly budgets. Owns all e-commerce activities, programs and initiatives.
• Utilizes best practices and key learnings to assist in the development and management of strategic 3rd party online key accounts and marketplace vendors
• Partners with merchandising, trade marketing and brand managers to define the merchandise strategy, promotional calendars, brand marketing execution and success metrics.
• Works closely with marketing on the digital strategy across channels including online, mobile, emails, social, affiliates and SEM to align with company goals and vision.
• Drives e-commerce revenue through the arena website as well as through PPC and SEO / SEM activities (Google AdWords, etc.)
• Analyzes e-commerce business and ROI reporting including web analytics, monitor competitors and ad hoc reports for analysis to senior team members. Use consumer insights to develop future marketing strategy.
• Responsible for ongoing improvement to the website including product descriptions, images, order/hierarchy of products, product constructs. Partners with the relevant stakeholders to execute site changes.
• Manages online merchandise presentation and executes effective position of products based on sale, inventory, newness and trends. Partners with merchandising team to develop and ensure successful online assortment.
• Creates a buy plan and mark down decisions to create a clean and pro table business.
• Monitors website usability and the consumer experience in partnership with 3rd party vendors and IT to improve site performance, merchandising options, engagement and conversion.
• Assists in the ROI and optimization of third party online assets and partners with Key Account Manager in running those programs.
• Bachelor’s degree in Business, Marketing, Informatics or related degree.
• 5-10 years of progressive experience in e-commerce and marketing with a global company, ideally within the consumer or sporting goods industry.
• Backend CMS merchandising and site management experience – preferably in Magento.
• Experience with e-commerce partners including site design, site maintenance, online advertising campaigns, and reputation management.
• Demonstrated ability to work in a complex multinational marketing structure, ideally both from the global and local side. • Experienced in managing P&L and budget involved with extensive reporting and ROI justification.
• Ability to collect, analyze and deeply understand consumer insights to develop and properly implement specific business developments with a consumer-driven approach.
• Experienced in the development and implementation of strategic shop concepts, shop assortments, pricing policies and planning of the e-commerce marketing budget and campaigns.
• Knowledge of a wide array of digital marketing efforts including Email, site Monetization, SEM, SEO, Media, Social Media Optimization, Client Services, Affiliate Marketing, Audience Testing and Web Analytics.
• Strong understanding of sales and marketing fundamentals with knowledge of financial KSFs and KPIs, specifically focused on measuring and steering internal and external e-commerce activities.
• Detail oriented and proven successful in managing business process projects, organization/IT development plans with advanced knowledge in ERP Systems and Microsoft Office.
• Excellent written and verbal communication skills with ability to effectively work with cross-functional teams.
• Willingness to travel domestically and internationally.

Please submit resume through Malakye